Thom and Kane give the lowdown on what they expect and predict from podcasting in 2023, including the type of growth, what opportunities there will be and what you need to focus on to find success with podcasting this year.

KEY TAKEAWAYS

• Listeners are going to grow in every country but particularly in ‘non-western’ countries such as India and Pakistan.
• Better quality equipment and less reliance on zoom means people will be expecting higher-quality audio. People are sensitive to how stuff sounds and won’t sit through awful audio.
• Podcasting is more of a ‘format’ of a show rather than a medium which means we will begin to see more video content creeping into the space.
• Repurposing your podcast into video clips for socials is a great way to find discoverability and will continue to be so in 2023.
• Start using a subscription model for your podcast, this will get even bigger in 2023. Your subscription site will become a cheap form of entertainment in a difficult financial year.
• Collaborate more with other podcasters in 2023, to help with promotion and discoverability.
• Each piece of content you create needs to be standalone, the content you see now is about the algorithm, serving you content that is valuable, not who you ‘follow’.

 

BEST MOMENTS

“The baseline for what is considered good audio will continue to creep up”

“Spotify has become a great place for casual listening”

“Do video for your podcast and take as many clips as you can and repurpose that”

“When thinking about how can I grow my show, having a video element in a weird way is the most powerful thing that you can do”

“Create content that is bespoke for that channel”

VALUABLE RESOURCES

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

Free Podcast Workshop

https://tinyurl.com/Pod-Help

ABOUT THE HOSTS

Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. 
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.

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Email: [email protected]