What should you be looking for when you go to the 2025 Detroit Auto Show? 

The 2025 Detroit Auto Show represents a shift towards more interactive, consumer-focused automotive experiences, blending nostalgia, innovation, and practical transportation solutions.

Key Highlights:

• Show Transformation (01:27) - Shifted from North American International Auto Show to a regional consumer-focused event - Reduced emphasis on splashy media reveals - More space for experiential brand interactions

Automotive Brand Insights:

• Ford (05:28) - Maverick Lobo with 3D printing customization options - Jared Goff appearance generated significant buzz - Diverse vehicle pricing range

• Cadillac (00:07:23) - Escalade IQ electric vehicle - Optique EV with sophisticated interior design - Emphasis on tactile buttons and luxurious materials 

• Stellantis (11:54) - Price reductions between $3,000-$9,000 - Jeep Wagoneer S electric SUV - New Charger EV with innovative design Interesting Wildcards:

• Volkswagen ID Buzz (17:02) - Named Utility Vehicle of the Year - Nostalgic design - Potential for family and road trip use

• INEOS Grenadier (18:53) - Inspired by classic Land Rover Defender - Robust off-road capabilities - Premium pricing around $80,000

Additional Notes:

• Show runs through January 20th
• Adult tickets: $20 - Includes vintage movie cars and concept vehicles
• EV education section by DTE and IBEW 58

Guest: Eric Trytko (Instagram: @RumbleStrip) and Raoul Duke Media https://raouldukemedia.com/

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