Hey Fundraiser!

What to Say When You're Ready to Ask


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Mary pulls from her book What to Say to teach the full anatomy of a major gift ask conversation. She covers the 5 elements of a strong ask (set-up, ask, silence, donor response, fundraiser response), how donors give from their head, heart, or gut and why matching your ask style to your donor's giving style changes everything, and the exact language of asking for a specific amount.

She also digs into what most fundraisers get wrong — and the one sentence that causes more lost gifts than any other mistake.

Get What to Say and Small Table Big Philanthropy

Small Table launches on April 30. Go get your copy.

#fundraising #majorgifts #donorrelationships

🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.

🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.

More from Mary:

📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.

🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.

👩🏻‍💻 Momentum Training. My complete packaging + ask system, all in one place.

💻 Connect with Mary Petersen

  • Website: heyfundraiser.com
  • YouTube: @heyfundraisers
  • Instagram: @heyfundraiser
  • LinkedIn: ...
...more
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Hey Fundraiser!By Mary Petersen

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