<p>The US supermarket business is cut-throat, but amid it all Trader Joe's has been able to carve a distinct role. Chicago Booth's Ram Shivakumar explains how it has thrived, and what it tells us about business strategy in a highly competitive market.</p>

The US supermarket business is cut-throat, but amid it all Trader Joe's has been able to carve a distinct role. Chicago Booth's Ram Shivakumar explains how it has thrived, and what it tells us about business strategy in a highly competitive market.

What Trader Joe's tells us about strategy

The Chicago Booth Review Podcast is the audio companion to CBR's coverage of the latest academic research in business, policy, and markets. Each week we dig into CBR articles and videos to examine a different topic in depth, from inflation to artificial intelligence. Join host and CBR editor-in-chief Hal Weitzman for groundbreaking research, explained in a clear and straightforward way.

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What Trader Joe's tells us about strategy

What Trader Joe's tells us about strategy

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