The world of pro wrestling used to be sold as real. Viewers were told that the fights, the rivalries, and the storylines were all real-life, otherwise known as a phenomenon called kayfabe. Then, former World Wrestling Entertainment CEO Vince McMahon turned that on its head. In this episode, author Abraham Josephine Riesman, who recently wrote a biography on McMahon titled Ringmaster: Vince McMahon and the Unmaking of America, tells The New Abnormal co-host Andy Levy how a manipulation strategy McMahon used made WWE what it is today (and help to deregulate it) and how Trump came to use that same technique to keep his fanbase coming back. Also in this episode: Riesman goes deeper into how McMahon’s strategy was able to leak into the world of politics, the history of McMahon and Trump’s friendship, and if there’s truth behind one of the biggest quote from her book: “Vince McMahon is the closest thing to a friend Trump has.” Plus! Andy and co-host Danielle Moodie talk about the Republican war on oat and almond milk and make the case that if TikTok goes down, Meta and Twitter should go with it.

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