This week, we’re catching up on what the internet, brands, and the creator economy have been doing, so you don’t have to scroll for six hours straight (although we obviously did).

We get into Canva quietly building what feels like an entire marketing machine, Glossier pulling back after expanding a little too fast, and why beauty brands are suddenly showing up in places that make no sense… until you think about it.

We also talk through this year’s April Fools campaigns, which ones felt lazy, which ones were actually kind of genius, and whether brands are lowkey using them to test real product ideas.

And of course, a slightly chaotic chat about Unwell’s move into reality TV and whether it makes sense or not.

This week, the internet truly said “you’re loved… until you’re not.”We’re unpacking one of the most chaotic weeks online, from a decades-long mystery potentially being solved, to PR disasters, to beauty brand backlash… and what all of it actually tells us about how fast the internet can flip on you. We secretly think there's a little bit of a pattern. We get into:The Banksy identity reveal and why the mystery might have mattered more than the answerThe Bachelorette season that never aired and the ripple effect of one decision on an entire productionThe Alleged influencer who accidentally exposed herself on a snark page (and why this is everyone’s worst nightmare)The Lipstick Lesbians launch backlash and what happens when your audience expects more from youAlex Earle’s launch strategy and why building in public might be the smartest move right nowAnd then we are zoooooooming out Because this isn’t just about one scandal or one brand, it’s about the pipeline:How you go from relatable → aspirational → out of touch → criticised

If you’ve ever wondered why someone goes from being everyone’s favourite to suddenly being dragged… this is the episode.

PS. HI !!!! Your internet work wives for the marketing girlies, your unofficial group chat on branding, pop culture and content.

We’re Brooke and Georgia. Brooke is a TikToker turned brand strategist who has spent years figuring out what actually makes people watch, click and care, and Georgia is a graphic designer and lover of all things branding, bringing the visual and creative thinking side to everything we unpack.

Each week, we break down the strange, fascinating and occasionally chaotic things happening across the internet, marketing and the creator economy, the conversations we would be having anyway, just now with you in the chat too.

If you love overanalysing brand launches, questioning internet behaviour, and figuring out what actually works, you are in the right place.

⭐️ [email protected]🔗 https://whatwouldweknow.com

Welcome to What Would We Know, the podcast where we unpack everything the internet is spiralling about so you don’t have to.This week, we’re deep in the chaos. From Secret Lives of Mormon Wives taking over the algorithm (and DadTok overstaying its welcome), to a protein bar brand being accused of seriously underreporting calories, the internet has opinions… and so do we.We also get into the business behind the drama, why controversy can actually be good for brands, and whether Cotton On’s $99 jeans are real pricing or just one big sale strategy.Plus, we chat mystery boxes, accidental marketing wins, and the random news cycle moment that had everyone talking about a celebrity kitchen renovation for no reason at all.And of course, we wrap with a little work wife wisdom to remind you that no one actually knows what they’re doing… and that might just be your biggest advantage.If you see something unhinged online this week, send it our way. It might just make the next episode.Because honestly… what would we know.

Welcome to What Would We Know, a podcast where we unpack the strange, fascinating, and occasionally chaotic things happening across the internet, marketing, and the creator economy. These are conversations we usually end up having with each other anyway, after sending far too many screenshots back and forth, so we figured we may as well invite a few more people into the group chat.

In our very first episode we chat about the internet stories that took over our timelines this week. From the internet’s changing opinions on Rhode skincare to reality TV moments like The Traitors popping up across our feeds, we unpack the pop culture crossovers and brand moments everyone seems to be talking about.

Along the way we get into celebrity PR moments, unexpected collaborations, and the marketing campaigns that genuinely caught our attention this week. If you spend a lot of time online and find yourself overthinking brand moves, internet drama, or the creator economy, you are in the right place.

Think of it as the marketing group chat you were not supposed to see.