A group of independent ­businesses in Greater Victoria is urging consumers to take a “30-day challenge” to support local companies, as a potential trade war looms with the United States.

They say they reinvest their earnings in hiring employees, paying local taxes and supporting community events. President Mary Lou Newbold said the 30-day target is based on the fact that it takes about a month for consumers to “form a new habit.”

The Think Local First initiative isn’t about boycotting specific products, she said, but about supporting local businesses as they sell inventory they’ve already invested in, “wherever it may be from.”

Guest: Mary Lou Newbold - President of Think Local First

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