Today I have Craig Simms, CEO of Amplify Consulting Services and Former MSL Director of Astellas Pharma. Our topic for today is What’s Next: Co-creating the next reality for field medical teams following a global crisis. Really interesting topic, you’re going to enjoy it.

(0:00) Introduction of guest Craig Sims, CEO of Amplify Consulting Services

(0:50) Career background and current focus of Craig Sims at Amplify Consulting

(3:58) Leadership and coaching approach during crises

(4:25) Framework for corporate priorities and crisis response

(10:24) Navigating financial solvency and maintaining relevance during survival phase

(17:41) Pivoting operations for recovery and revenue support

(21:42) Discussing post-crisis business practice shifts

(24:12) Approaching the growth phase with profitability and medical relevance

(26:38) Adjusting long-term vision and mission in the vision phase

(28:37) Managing controllable and uncontrollable crisis challenges

(30:35) Implementing innovative tools in medical affairs

(31:24) The significance of emotional intelligence in leadership

(32:22) Addressing morale and mindset in medical affairs teams

(34:53) Reenergizing medical affairs teams after a crisis

(35:42) MSL challenges in regaining KOL interactions

(37:21) MSLs' role in post-crisis problem-solving for customers

(39:45) Closing remarks and appreciation