<p>The verification category has steadily expanded into adjacent areas like viewability, fraud and brand suitability. In this conversation, Zagorski talks about where he expects future innovation in the never-ending quest to measure quality in advertising. </p>

The verification category has steadily expanded into adjacent areas like viewability, fraud and brand suitability. In this conversation, Zagorski talks about where he expects future innovation in the never-ending quest to measure quality in advertising.

<p>The verification category has steadily expanded into adjacent areas like viewability, fraud and brand suitability. In this conversation, Zagorski talks about where he expects future innovation in the never-ending quest to measure quality in advertising.&nbsp;</p>

What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski

What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski

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