In this episode, Dmitry talks to Heath Hicks, co-founder of The Catch-All.

00:00 – Intro
01:00 – Coming Up
01:30 – Presentation
03:00 – Talking about Heath Hicks’ legal battles
10:51 – The advice I should’ve taken
11:05 – Take 5% out every month — for life
12:09 – Biggest salary I ever had: $60K
12:47 – Ten years into roofing ownership
13:55 – Focus on profit for one year
14:45 – Transition to next guest: volume check
15:13 – Contractors love throwing money at ads
21:00 – Let go of the day-to-day — start managing your company.
22:00 – Professionalism in 2025 looks completely different.
23:00 – Your job site is 24/7 marketing — from sunrise to sunset.
24:00 – When digital gets saturated, physical marketing wins.”
26:08 – Using AI in Marketing – Is It Worth It? 
28:40 – Being Self-Taught as a CEO: Lessons & Drawbacks 
29:52 – Find Mentors & Coaches: The Key to Success 
31:06 – The More You Learn, The More You Realize You Don’t Know 
32:45 – How Travel Expands Your Perspective 
34:02 – Family Travel Adventures: Teaching Kids Through Experience 
36:57 – Easier to make money when others do roofs than when you do roofs yourself.
37:45 – Running a roofing company and a product company simultaneously.
38:49 – Focused most time on CatchAll.
39:04 – Value subcontractors and long-term employees.
40:46 – There's not really a legal path for them to get here due to political deadlock.
41:48 – They do it because they need to survive and provide for their family.
44:03 – Harsh truth about launching a national product: most ideas aren’t scalable or viable.
45:56 – I don’t cover every dispute; my integrity is non-negotiable.
47:43 – Some employees working for me decided to start their own company.
48:46 – Agreements stated if fired for cause, unpaid commissions were forfeited.
50:04 – On the trial, I lost and paid.
52:04 – Wrapping up the podcast; sharing both sides, my opinion, and asking audience for theirs.
53:35 – Product updates: Wilbur in production, for sale beginning next year; hundreds of preorders already.
54:00 – Outro

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/