What’s the difference... is a unique new concept for a multi book programme of popular reference and lifestyle titles. Each book will be organized around 150 paired words and ideas that explore similarities and differences between the essential terms and topics. The series will be presented as stylish paperbacks with flaps and bright, eye-catching cover designs to give it shelf appeal. The books will contain crystal clear text written by experts and carefully selected supporting images, providing readers will a smart, cool and collectable reference series to cherish.

In this book you’ll learn:

* The distinction between different psychological perspectives (such as behavioral, cognitive, psychodynamic, and humanistic) and how each offers unique insights into human behavior and mental processes.

* How to differentiate between closely related psychological concepts that are often confused, such as the difference between primary and secondary emotions, or between correlation and causation in psychological research.

* The important distinctions between normal psychological experiences and clinical disorders - understanding where everyday emotions end and diagnosable conditions begin.

* How various psychological processes interact with one another - for example, how memory, attention, and perception work together to shape our understanding of reality.

* The difference between scientific, evidence-based psychology and popular misconceptions about psychology that persist in mainstream culture.

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