Josh Reed had a hunch that fishermen wanted high-dollar performance clothing and they wanted access to it year around, not only in the summer. Frustrated with his employer's dismissive reply, Josh gathered partners and backers and they began Huk Performance Fishing Apparel. Since then they've added Nomad Outdoor Performance Clothes for hunters and sales are booming across the board. It's a story you'll want to hear.

Over thirty percent of all whiskey is consumed by the Millennials. Bob Angus runs Standard Proof Whiskey in Nashville and is gaining customers in this coveted consumer group by developing craft rye whiskeys with innovative expressions designed to catch their attention. I've tried a couple and they're GOOD. We get him to tell his story and explain his strategies to catch their attention. If you like a good rye you'll love this show. 

Brian Harris run Harris Properties in Gulf Shores. He rents homes to the vacation market as well as buys and sells vacation homes all in the Gulf Shores, Alabama area. When Covid hit the cancellations flooded in. Brian found ways to not only continue, but found innovative ways to keeps his contractors in revenue. Then the phones rang again - this time for record reservations. "If we have to quarantine," his customers said, "let's do it at the beach." Boom. Record revenues. 

Ipe (pronounced "EEE-pay") is known for its weight and density. It sinks. Used as waterfront decking, it survives the storms. Southern pine - the most popular decking material - floats, its buoyancy pulling it upward in a flood, tearing it from its attachments. Ipe suffers none of this, explaining the post hurricane footage showing scores of docks destroyed by the storm surge. The docks that remain nearly entirely intact? Likely constructed from ipe. 

Thom Shea asks his clients and his audiences what is the single thing that prevents them from being the best versions of themselves. Their answer, by a landslide, is drama. Drama in the workplace. Drama in the home. Drama with their kids and with their spouse. So Thom coaches them to deal with drama so their best version of themselves will be available to the world. Thom was a powerful leader in the Seals. He's now a power leadership guide in the corporate world. 

Adam Heisler uses technology to teach his students how to hit a baseball. The term "launch angle" is taboo in certain circles, but Adam stands behind the technology, the research supporting it and, most importantly, his student's improved at bats. He talks about how he's gone against the headwinds of tradition in a city with deep, deep baseball roots. 

Louise McCown and Cliff Kennedy are 2021 Forty Under Forty Winners from Mobile Bay Monthly's annual tribute. Both lead impressive organizations and, at a young age, have impressive resumés. We talk about the lessons they'd give their younger selves and what those of us over fifty should know about the under forty leader. 

Most termite companies want nothing to do with protecting buildings with spray foam insulation - termites go undetected under the foam, leaving the termite companies on the hook for the damages. Enter Mike Adams and E3 Termite and Pest Control and his custom solution to treating spray foam insulated buildings. His product has entered a market desperate for it. I should know. I hired his company for my home, heard his story, and said, "Please let me interview you on my radio show."

Devin Marks has a recipe for delivering the spoken word powerfully. Story. Conflict. Resolution. Vulnerability. Empathy. Simplicity. Who new there was a method? Devin discovered the method and now teaches experts worldwide how to organize their message in such a way that audiences will NEVER forget what they heard.

Covid forced Jeff Butler to change how he brought his furniture finds to market which began a banner year for Jeff and his team. He's focused today on building his business to scale larger and larger and the top lesson he's learned: sharing the pie will yield bigger results than keeping most of it for himself.