Jacob Goldstein is the author of Money: The True Story of a Made Up Thing and former co-host of Planet Moneywhere he worked for over a decade. His new podcast, What’s Your Problem? from Pushkin Industries explores how company founders solve consumers’ problems and what problems they themselves run into along the way. On today’s show, we tackle the following:

Jacob is a former staff writer at the Wall Street Journal, the Miami Herald, and Bozeman Daily Chronicle. His work has appeared on This American Life, Morning Edition, and in the New York Times Magazine. He is a husband and father of two. He spoke with me from his soundproof closet in Brooklyn, USA. Check out What’s Your Problem?here.