What does it take to keep farm radio alive and thriving in the heartland? 
Kyle Bauer, a Kansas radio legend and Hall of Fame broadcaster, joins the Wheat’s On Your Mind podcast to share a front-row account of how he built a rural broadcast empire from scratch, starting with a failing FM station and growing it into a multi-station powerhouse serving over 149 counties. 
In this candid conversation, Kyle lays bare the trials and triumphs of keeping radio relevant, local, and valuable to farmers and rural listeners alike. 

From harvest reports to handmade programming schedules, Kyle opens up about his passion for serving the agricultural community, hiring true radio personalities, and training the next generation, sometimes beginning at age 14! 
Whether you're tuning in from the cab of a combine or driving down a dusty Kansas road, this episode is a masterclass in grit, growth, and grassroots media done right.

Timestamps

00:01 – Intro and Kyle Bauer’s unexpected path into radio
02:00 – Saving a dying FM station and evolving it into KCYL
03:50 – Acquiring KFRM and building a multi-state farm network
06:40 – Automation, equipment upgrades, and audience expansion
10:00 – The challenge of filling commercial slots with engaging ag content
14:00 – Hiring and training iconic farm broadcasters
17:00 – Keeping farm radio unique, entertaining, and hyper-local
20:00 – Serving advertisers through relevant, trusted content
22:30 – Shifts in listener demographics and podcasting’s role in audio revival
28:00 – Leveraging K-State Extension and growing ag listenership
30:30 – State of farm broadcasting in Kansas vs. the nation
35:00 – The fight to keep AM radio alive in new vehicles
39:50 – Closing reflections and the future of rural radio

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In this episode of Wheat’s On Your Mind, Aaron Harries sits down with Jane DeMarchi, president of the North American Millers Association, to explore the vital connection between grain and goodness. 
Jane shares her rich family history in the baking industry, how NAMA supports millers across the continent, and what it was like to return to the organization at the height of the COVID-19 pandemic. 
They dig into policy priorities, including the future of the Farm Bill, food fortification, ingredient safety, and the evolving landscape of the milling industry.

From the rise of snacking trends and high-tech flour mills to the potential of GMO wheat and regenerative agriculture, Jane provides a comprehensive look at where the industry stands—and where it’s headed. 
Whether you're a farmer, miller, policymaker, or just love bread, this episode offers key insights into the grain chain and how collaboration across sectors will shape the next era of food innovation.

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In this episode, we sit down with K-State wheat breeder Dr. Allan Fritz, a familiar name to many Kansas wheat growers, to talk about the science behind stronger wheat and better protein. Dr. Fritz shares insights from decades of research focused on improving protein and gluten strength—work that’s directly tied to wheat varieties grown right here in the Central Plains. We dig into the story behind the BX7OE protein, a powerful trait first identified in Red River 68 and rooted in the Canadian super strong wheat class, now reshaping how we think about protein and yield. 

Whether you're aiming for protein premiums or simply trying to stay ahead of the curve, this conversation highlights the importance of selecting the right varieties, understanding the balance between yield and protein, and staying open to rapid innovation. We also talk about how partnerships with institutions like Oklahoma State are helping accelerate the development of high-performing wheat that meets today’s growing demands. If you're farming in Kansas, this is one episode you won't want to miss.

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In this episode, Aaron welcomes Alicia Boor, an agriculture and natural resources agent in the Cottonwood District in Kansas, and a vital member of the K State Research and Extension's Stress and Resiliency Team. 
Alicia's work focuses on providing educational resources on stress, stress management, and resilience, particularly within the agricultural community. 
Her efforts are crucial in addressing the unique challenges faced by farmers, who often experience high levels of stress due to the demanding and unpredictable nature of their profession.

Key Insights

- Farmers face unique stressors due to isolation, the desire to be self-reliant, and the stigma around seeking help.
- Kansas ranks high in suicide rates, with farmers being particularly vulnerable, emphasizing the urgent need for mental health support in the agricultural sector.
- Key indicators of stress and potential mental health issues include changes in habits, withdrawal from social activities, and expressions of hopelessness or suicidal thoughts.
- The K State Research and Extension's Stress and Resiliency Team offers various programs, including QPR suicide prevention training and mental health first aid, to support individuals and communities.
- Tele-health and resources like the 988 hotline provide accessible and confidential mental health support options for those in rural areas.
- Kansas Farm Management Association offers valuable resources, including legal assistance, farm transition facilitation, and financial advice, to help farmers manage financial stress.
- Simple practices like deep breathing, physical activity, and building a strong support system can significantly enhance resilience and mental well-being.

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We explore how winter wheat contributes to improved crop yields, soil moisture conservation, and effective weed and disease management, drawing from K-State's long-term studies that demonstrate the benefits of winter wheat in enhancing the productivity and sustainability of cropping systems in Kansas.

Aaron Harries and Dr. Romulo Lollato discuss:

Yield Boosts: Discover how rotating crops with winter wheat can significantly increase yields for sorghum (up to 30 bushels more per acre!) and corn (around 15 bushels more).

Moisture Magic: Learn how wheat residue helps keep precious soil moisture, giving your next crops a head start.

Weed & Disease Control: See how wheat residue naturally fights weeds, even tough ones like Palmer amaranth, thanks to its allelopathic properties.

Soil Health: Find out how wheat residue protects against erosion and improves your soil's overall health.

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WheatsOnYorMind.com

Aaron Harries spoke with Vince Peterson, the president of U.S. Wheat Associates, who shares insights from his extensive career in the wheat industry and discusses his upcoming retirement in 2025. 
In this episode, we explore Vince's journey, the evolution of the global wheat market, and his perspectives on the future of wheat production and trade. From his beginnings at General Mills to his leadership at U.S. Wheat Associates, Vince shares valuable insights gained over decades of experience.

- Discover how the wheat market shifted from government to private sector buyers due to global trade agreements.
- Understand the impact of events like the dissolution of the Soviet Union and the Iraq wars on wheat trade.
- Learn about the importance of providing reliable quality wheat and technical support to developing markets.
- Explore the potential for hard white wheat to enhance market competitiveness.
- Gain advice on embracing challenges with optimism and flexibility in the agricultural sector.

(00:00:01) - Introduction to Wheat's on Your Mind podcast with Aaron Harries and guest Vince Peterson from U.S. Wheat Associates.
(00:00:37) - Vince Peterson's upcoming retirement in 2025 after a long career with U.S. Wheat Associates.
(00:00:55) - Vince Peterson's career path before U.S. Wheat Associates and his initial lack of interest in agriculture.
(00:02:22) - Peterson's first job out of college was buying wheat for General Mills.
(00:03:14) - An offer from a grain export company in Portland, Oregon, led to trading wheat for export.
(00:03:47) - Peterson got to know the U.S. Wheat people while working in Asia and Portland.
(00:04:10) - Winston Wilson offered Peterson a job with U.S. Wheat in 1985.
(00:04:38) - Peterson's role in Egypt as assistant director for the Middle East.
(00:05:48) - Peterson's return to Washington D.C. into a role that didn't exist at the time.
(00:06:33) - Egypt's wheat imports and its shift to a private sector.
(00:07:39) - A snapshot of the global wheat market in 1985 with government agency buyers.
(00:08:52) - The shift from government buying agencies to private agencies.
(00:10:41) - The Canadian Wheat Board and the Australian Wheat Board going away.
(00:13:54) - How US Wheat pivoted after the fall of the Soviet Union.
(00:16:22) - The messaging to U.S. wheat customers over Peterson's career.
(00:18:07) - Technical assistance as a bedrock of the services that US Wheat provides.
(00:19:47) - Larger than life figures Peterson has worked with.
(00:22:25) - World leaders Peterson has met in his career.
(00:25:08) - Peterson's presentations at Latin American buyers conferences.
(00:26:43) - Peterson's crystal ball and his vision for the global wheat market.
(00:28:32) - Peterson's thoughts on the next big change coming about.
(00:30:49) - How the U.S. can meet the demand and where it fits in the picture.
(00:32:33) - Peterson's five wishes to position the U.S. best.
(00:35:46) - What's been most rewarding for Peterson.
(00:37:03) - Peterson's message for farmers about the next decade or two.
(00:38:48) - Best wishes for Vince's retirement.

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- Dr. Zhang emphasizes the importance of yield improvement and disease resistance in his breeding objectives.

- He highlights the role of collaboration with local farmers and institutions in enhancing breeding efforts.

- Advanced techniques like double haploids and drone technology are revolutionizing the breeding process.

- Dr. Zhang shares insights on the impact of climate change on wheat production and the need for drought-tolerant varieties.

- He discusses the challenges posed by evolving diseases and the importance of ongoing research.

- Listeners will learn about notable wheat varieties developed under his program, including Joe and KS Dallas.

- Dr. Zhang's future directions include exploring GMO and gene editing to enhance wheat resilience.

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WheatsOnYorMind.com

In this episode, Aaron Harries sat down with Brett Waltz, the Chief Marketing Officer of BAM Weather. 
With extensive experience in weather forecasting, Brett has played a pivotal role in providing tailored forecasts that significantly impact various industries, particularly agriculture. 
His insights into the current climatic conditions affecting Kansas wheat production and the recent historical weather events showcase his expertise in the field.

They discussed the critical role of weather forecasting in agriculture, recent weather patterns in Kansas, and the influence of climate oscillations like the Madden Julian Oscillation and La Niña on agricultural outcomes.

- Computer models have improved in accuracy, predicting storms like the recent blizzard five days in advance, though variability remains.
- High-pressure systems can enhance model accuracy, particularly in the central plains.
- Kansas has recently recovered from a prolonged drought, benefiting winter wheat with improved moisture conditions.
- The current weak La Niña may not significantly impact weather patterns, but its influence is expected to grow as spring approaches.
- February may be drier, with a colder pattern persisting into March, while an active weather pattern is anticipated with the potential for above-normal precipitation.
- Farmers should monitor BAM Weather's forecasts for tailored insights as the growing season approaches.

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We discuss the transformative potential of nanotechnology in pest control, focusing on its ability to reduce pesticide application rates while ensuring effective management of agricultural pests.

- Nanoparticles can enhance pest control efficacy at lower chemical concentrations, promoting sustainable agricultural practices.
- The current research targets nanoparticle seed treatments for Hessian flies in wheat and foliar applications for corn rootworms.
- Initial tests indicate that nanoparticles may allow for effective pest control with reduced pesticide rates, benefiting both farmers and the environment.
- Establishing optimal application rates for nanoparticles remains a challenge, necessitating ongoing research.
- The project has the potential to expand beyond pest control to include fertilizers and herbicides, broadening the impact of nanotechnology in farming.

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In just a few years, the Ochs family of Syracuse, Kansas, transformed Plum Creek Farms from a small operation to over 15,000 acres, far exceeding the county average of 1,500 acres. 
Heat how they did it!

Start Small: Begin experimenting with regenerative practices on a small scale. Test different methods to see what works best for your farm before scaling up.
Adapt Crop Rotations: Shift from traditional crop rotations to include alternative crops like Camellina. This helps cover the ground, reduces weed pressure, and minimizes fallow periods.
Utilize Technology: Embrace new technologies, such as autonomous farming equipment. These tools can enhance efficiency and reduce reliance on labor.
Seek Reliable Labor: Use the H2A visa program to find necessary labor. Connect with other farmers for referrals to ensure you find trustworthy workers.
Focus on Sustainability: Implement residue management and regenerative agriculture practices to maintain soil health and moisture retention.
Monitor Weather Patterns: Stay informed about rainfall and weather conditions. Recent beneficial rainfall can significantly impact your growing season.
 

- The origins and growth trajectory of Plum Creek Farms
- Innovative crop management strategies, including alternative crops
- Labor challenges and the role of the H2A visa program
- The impact of technology on farming efficiency
- Sustainable practices for soil health and moisture retention

Plum Creek Farms, established in 2007, has grown from a small operation to over 15,000 acres, far exceeding the county average of 1,500 acres. This growth reflects the Ochs family's deep-rooted legacy in farming and their commitment to expanding their operations sustainably.

The Ochs have shifted their crop rotations to include alternative crops like Camellina, which helps cover the ground and reduce weed pressure. This innovative approach not only enhances soil health but also minimizes costs associated with fallow periods.

Utilizing the H2A visa program has been essential for the Ochs, but they face challenges with wage regulations and the unpredictability of worker arrival. This uncertainty raises concerns about the future availability of labor in agriculture, highlighting the need for sustainable labor solutions.

The Ochs brothers are optimistic about the future of technology in farming, particularly with the potential of autonomous farming equipment. This technology could significantly enhance efficiency and reduce dependency on labor, which is crucial in today’s agricultural landscape.

Emphasizing the importance of residue management and regenerative agriculture practices, the Ochs are committed to maintaining soil health and moisture retention. Their approach serves as a model for other farmers looking to implement sustainable practices in their operations.

“Start small and experiment with regenerative practices to find what works best for your operation.” - Jason Ochs
 

Kansas Wheat
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