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From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.
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From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.
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