Most machine shops think marketing is fluff — that the work should speak for itself.

But here's the truth: in 2025, if you're not telling your story, you don't exist.

At CARR Machine & Tool, we built a marketing engine inside a machine shop — and it changed everything.

From our website and brand standards to storytelling, SEO, and social, every piece of the marketing pie matters. It's not decoration — it's discipline.

In this episode, I'm breaking down why every manufacturer needs to start thinking like a media company, how much of your revenue should fuel marketing, and what happens when you make the whole system work together.