E480: In 1975, Pepsi and Coca-Cola went head-to-head in the greatest marketing battle in history.

Pepsi ran shocking blind taste tests, showing people preferred the taste of Pepsi to Coke.

But what Coca-Cola did in response nearly destroyed Coke forever.

Here's the full story.

From: https://x.com/timjcarden/status/1850037589983756535 Full credit to: https://x.com/timjcarden

00:00 Pepsi vs. Coke 00:37 The Pepsi Challenge 01:40 Coca-Cola's Desperate Response 01:58 New Coke 03:46 Resilient Brands 04:24 Modern Brand Battles 06:14 Writing Viral Content 08:18 Podcast Sign-off

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

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