Podcast Intro:

Yoga Health Coach Shannon McCall is also a Writer, Ayurveda Practitioner, and Yoga/Meditation Teacher who leads her group to results and guides them toward life transformations. While the year-long, trimester structure of her program is working well, the enrollment process every trimester is not.

Tune in on this Coaching Gym where Cate helps Shannon get clear on what's working and what needs to change for enrollment. Through this conversation, we will discover how to use our authentic voice in our marketing messages, while also giving potential members a sneak peek of what is in a dynamic group is all about. You will feel inspired to figure out what you care about most and design messages around it to help those who need to hear it most!

What you'll get out of tuning in:

• How to create a community of belonging.
• When to step back and reevaluate your course.
• Why use anger in marketing.
• How to get clear on your core messages.

Links/CTA:

• Check out the latest happenings in Yogahealer here
• Shannon McCall's website: https://www.livingintobalance.com/
• Ken Wilber
• Hiro Boga
• Personal Manifesto Podcast with Emily Cole

Highlights:

• Cate talks about the magic of the eastern perspective creating a life beyond us.
• Cate teaches about a Ken Wilber-inspired inquiry practice.
• Shannon talks about her Hiro Boga training.

Timestamps:

• [3:11] Understanding the R.O.I.
• [6:16] Reevaluating course.
• [7:39] Inquiry practices- getting felts sense for business
• [11:59] Understanding who your course is for.
• [14:14] Using anger in marketing
• [17:17] Marketing from the inside out.
• [21:32] Understanding your core messages.
• [24:20] Speaking to the results.

Quotes:

• "You need to know what you do and you need to know what people are thinking at the different stages so that they can get to lifetime customer value."
• "Your course has a life that's beyond you and you are channeling in where the group goes and building a structure to do that."
• "You're sleeping anyway, you're eating anyway, you're showering anyway, you're exercising anyway, so you might as well do it in a way that actually supports you."
• "Channel your anger for transformation."

Guest: Shannon Shanti McCall

Writer, Ayurveda Practitioner, Yoga and Meditation teacher, Yoga Health Coach