E433: We look at the time Samsung bought out the train station in front of the new Apple Store Malaysia. Samsung used a legal loophole to do this and renamed the station, “The Samsung Galaxy Station.” They also bought out all the ad space in the station.

People had to walk through nonstop ads of Samsung devices to get to the new Apple Store.

Next, we look at Burger King’s viral Moldy Whopper Campaign. Burger King made videos and an image of a Whopper decomposing for 30 days and getting super moldy.

Then Burger King put enough ad budget behind this to get 8.4 billion impressions on their moldy Whopper. You won’t believe what the sales outcome was.

Finally, we look at a big marketing fail.

Fiji Water said, “The label says Fiji because it’s not bottled in Cleveland.” Well, the city of Cleveland was offended by this so they did some tests. They found Fiji water contained 6.3 micrograms of arsenic per liter, whereas Cleveland tap water, which was also tastier and better for the environment, had no arsenic.

And throughout all of these, we look at their low-cost/no-cost alternatives that any company can do. SEO. Build in Public. And benevolent social media marketing.

This is a good one. You’re going to enjoy it.

00:00 Apple's Grand Opening in Malaysia 00:09 Samsung's Clever Response 00:42 The Samsung Galaxy Station 01:17 Apple's Controversial 'Crush' Ad 02:10 SEO Tactics for Competing with Big Brands 05:31 Burger King's Moldy Whopper Campaign 06:53 Authenticity in Marketing 11:04 Fiji Water's Marketing Fail 14:45 Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

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