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Matt and Michael kick off Q2 planning mode while navigating one of the tightest operational squeezes yet. Matt reflects on running 91% engineering utilization — well above his preferred ceiling — and what that means for team sustainability, onboarding, and hitting deadlines without burning people out. He also shares a quiet but meaningful decision: hiring a cleaning crew that returned a 25% time gain for engineers, and donating Develop's SMT pick-and-place line to a local trade school.
Michael, powering through being sick, goes deep on a fully custom AI-connected ERP he's built from scratch without writing a line of code. Tied into HubSpot, Shopify, LinkedIn, YouTube, QuickBooks, and Gmail, it's already automating email drafts, flagging follow-up gaps, cross-posting social content, and even modifying Shopify product pages on voice command. He also runs a hard margin audit that reveals both the IntraLoad and semi-turnkey lines are underperforming — and shares how he's repositioning pricing to target 60% gross margins. CoolantClear officially launches as a full product, with zero beta complaints.
The episode closes with a candid debate about whether SaaS is dying for small business, OKR structure and performance-based comp, meeting culture creep, and a team event brainstorm that ends somewhere between skydiving and workers' comp risk management.
By Gimbel Automation and Develop LLC5
99 ratings
Matt and Michael kick off Q2 planning mode while navigating one of the tightest operational squeezes yet. Matt reflects on running 91% engineering utilization — well above his preferred ceiling — and what that means for team sustainability, onboarding, and hitting deadlines without burning people out. He also shares a quiet but meaningful decision: hiring a cleaning crew that returned a 25% time gain for engineers, and donating Develop's SMT pick-and-place line to a local trade school.
Michael, powering through being sick, goes deep on a fully custom AI-connected ERP he's built from scratch without writing a line of code. Tied into HubSpot, Shopify, LinkedIn, YouTube, QuickBooks, and Gmail, it's already automating email drafts, flagging follow-up gaps, cross-posting social content, and even modifying Shopify product pages on voice command. He also runs a hard margin audit that reveals both the IntraLoad and semi-turnkey lines are underperforming — and shares how he's repositioning pricing to target 60% gross margins. CoolantClear officially launches as a full product, with zero beta complaints.
The episode closes with a candid debate about whether SaaS is dying for small business, OKR structure and performance-based comp, meeting culture creep, and a team event brainstorm that ends somewhere between skydiving and workers' comp risk management.

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