Send us a text

Learn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Five things you’ll learn from this episode:

1. How commercial newswires work 
2. The benefits of using commercial newswires 
3. When to use a commercial newswire 
4. Why publicly companies need to use commercial newswires 
5. Mistakes companies make when using commercial newswires 

Quotables

• “The primary benefit of using commercial newswires is instantly getting your news story in front of thousands and potentially millions of consumers over night.” — @jasonmudd9
• “A lot of publicly traded companies have to post to commercial newswires for disclosure reasons.” — @jasonmudd9
• “If dollars are limited I would spend more of my time media pitching and picking up the phone and teasing a news release than I would putting a news release on a commercial newswire.” — @jasonmudd9

If you enjoyed this episode, would you please share it with others and leave us a review?

About Jason Mudd

Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.

Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. 

At Axia, Jason oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. 

Guest’s contact info and resources:

• Twitter: @jasonmudd9
• LinkedIn: https://www.linkedin.com/in/jasonmudd/
• Website: https://www.axiapr.com/
• Have a question for Jason?  Email: [email protected]

Additional Resources:

•  10 elements of news and newsworthiness
•  News release engagement tips with Serena Ehrlich

Sponsored by:

• We are thrilled to have Burrelles sponsor our solocast episodes. Thanks to Burrelles for its support. Burrelles has a special offer exclusively for On Top of PR fans. Check it out at burrelles.com/ontopofpr

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.