Material ownership is on the decline and instead, subscription-based services are what consumers are looking for… so why not subscribe to a car as well? That’s the proposition Flux has for our rapidly changing market. Car ownership, like all things, is becoming less of a need and more of a luxury - with more people wanting to swap their rides every couple of years instead of holding on to a depreciating asset. We speak to founder Aziz Ayman about changing the consumer mindset when it comes to car ownership, a revolving fleet of new cars that customers want to subscribe to, and the challenges of operating in a crowded space.

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