People with aphantasia can’t visualize images in their mind’s eye. Ask them to picture an apple and they see a blank screen. Aphantasia researcher Joel Pearson, PhD, discusses how scientists are developing new methods to measure aphantasia beyond self-reports; how aphantasia may affect people’s memory and emotions; the link between aphantasia and creativity; the opposite condition of hyperphantasia, or extraordinarily vivid mental imagery; and what these differences in our internal mental experiences can teach us about consciousness and neurodiversity.

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