It seems like every day brings with it a new social media channel or trending meme. What TikTok dance craze have you learned during the pandemic? What are we going to do about our influencer programs? Will a broom really stand up by itself on a particular day because of a hashtag trend? And what the heck is this Vero thing all about?

It’s tough to keep up. Every day there is something new and fun and cool that other people are doing on social media, leaving you with a sense of FOMO—fear of missing out.

We all get FOMO, but it’s a terrible way to decide how to spend your time on social media and to allocate your content budget. Instead, you need to “fish where there are fish.” In social media terms, that means to be where your audience and community already talk about you, your competitors, and industry topics, and engaging with them there.

And that’s what we’re going to talk about on today’s Spin Sucks podcast episode. That and how shared media fits into a larger PESO Model program.