Jhoana Heras, PR manager at Base Beauty Creative Agency, was headed for a career in accounting when a PR internship serendipitously came her way. She thought it might be an interesting summer diversion but it turned out she really loved it and discovered that she absolutely did not want to be an accountant. Good to know! Listen to her full story, including her truecareer goal, being on The Real Housewives. 

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After a five-minute career on Broadway, David Pirrotta, founder and CEO of David Pirrotta Brands, discovered his passion for the beauty world and his talent for scoping out and launching fledgling brands. He also realized he was still fulfilling his desire to perform but on a different stage, as he stood front and center promoting and presenting young brands to the beauty marketplace. With over 80 launches in his portfolio, this “brand whisperer” offers wisdom for brands of all sizes.

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Inessa and Alina Vike have a collaboration that started in utero. These ultra-confident twins have used their award-winning influencer platform as a launchpad for an innovative product that they plan to grow into a global makeup brand. Their family story—including how they are striving to give back and honor their refugee parents’ sacrifices and dreams—is poignant, heartfelt and not to be missed.

#wherebrainsmeetbeauty

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#wherebrainsmeetbeauty

@wherebrainsmeetbeautypodcast

wherebrainsmeetbeauty.com

It took a long time for Deborah Lippmann, celebrity manicurist and founder of Deborah Lippmann, to finally realize how much she loved nail care and her work as manicurist to the stars. Her first love was music and she originally learned the manicurist’s trade to support herself while pursuing her singing career. Now that she’s created her eponymous nail line and singing has become her side hustle, she has lots of sage advice and gentle nudging for those ready to zig and zag towards their own dreams.

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Listen in as Sasha Plavsic, founder of ILIA Beauty, confesses how difficult it was to rebrand the business she had conceived and given birth to nine years ago. It was time for the update, for sure, but it also involved letting go of a lot of her past…and it felt like losing an old friend. You’ll want to hear Sasha discuss this painful but necessary part of growing a business and how she’s getting comfortable with the next phase of her “baby’s” journey.

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When Amy Carra, Sr. Director of Brand Innovation and Universal Beauty Products, Inc., was working for Air France and traveling the world, she never imagined a career in beauty. Her love affair with the beauty industry began with a position at Revlon, where she saw colleagues “playing” with makeup as part of their jobs and thought, “Hmm…this could be fun.” Hear the rest of Amy’s story, from more jobs in big beauty to developing her own innovative skincare line as a “corporate entrepreneur.”

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Sarah Kugelman’s catalyst for creating the skincare line skyn ICELAND was her personal story of stress and illness, a story far too many of us—especially women—have experienced as we try to juggle our complex lives. As she healed herself, the CEO and founder focused on the toll modern life takes on skin and decided to do something about it. Tune in to hear all about Sarah’s amazing journey from corporate life to entrepreneurship and her path to health, wellness and beautiful skin.

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@wherebrainsmeetbeautypodcast

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Starting her career in advertising, Wende Zomnir, Founding Partner of Urban Decay Cosmetics, figured out pretty early that writing cat food copy was not going to cut it for her. A serendipitous call connected her to the partner with whom she would launch Urban Decay, the ultra-disruptive brand that took the girly, sugary makeup of 25 years ago and turned it on its head, offering looks for women who didn’t fit—and didn’t want to fit—the conventional beauty-consumer mold. Wende shares her story, including thoughts on empowering the women around her while doing the same for herself.

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In our episode with Emily Culp, CEO of Cover FX, this beauty heavyweight shares her leadership style which is much more people-centric than that of many of her C-suite peers. For Emily, empowering her team by creating a business environment built on respect, diversity, transparency and humanity is where the fun is. She also loves shepherding an amazing brand that reflects some of these same values with its clean, customizable, effective products. Her impressive experience both inside and outside the beauty world gives Emily a perspective that will resonate far and wide. Make sure to catch this episode.

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