This week, Jacki and Lyle are joined by the sensational Kelly Vero. As well as being the Editor-in-Chief of online publication, Metacrun.ch, and co-founder of NFT Consult and FinPlay AG, Kelly has also written eight books, two of which have appeared on the New York Times Best Seller List. In her career to date, Kelly has been a broadcast journalist at MTV, the PR for a death metal music label, a hostess at an LGBTQ+ club, and a writer on a number of AAA video games. She has also worked in production and consultation in the video game industry...and that's before we begin to mention that she has also worked for one of the most iconic families in the world - The Osbournes! Kelly talks to Jacki and Lyle about her life in PR, her work as an established name in the metaverse, and what makes a bad PR!

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Hosted on Acast. See acast.com/privacy for more information.

Jacki and Lyle are back once again, and this week they tackle the art of storytelling in PR, with a particular emphasis on writing. They discuss how important a press release really is, and what to include when you are writing one. They also share stories of their first ever experiences of writing content in the PR industry, and how remaining on message is crucial when formulating pieces of writing for a particular client or campaign. Lyle also breaks down the parallels between writing PR content and writing to theatrical agents and directors.

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle get stuck into the art of pitching in PR. They discuss the importance of knowing your audience when it comes to pitching to journalists, and how sometimes the best coverage for a client can often come from the least obvious sources. Jacki also discusses her own experiences of pitching in PR, both to the media and to prospective clients, and Lyle outlines the many parallels between pitching as a PR professional and how actors pitch themselves to directors in the acting industry! This week, they are joined by Jacki's dog, Ludo, who reveals an interesting opinion on sales!

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected]

More information at www.dimoso.com

Hosted on Acast. See acast.com/privacy for more information.

Jacki and Lyle are joined by Lisa Bennett, an Account Director at Dimoso, to discuss the age old question - how on earth do you get into PR? Jacki, Lyle and Lisa open up about their own unique career journeys, as well as discussing what skills you need to successfully break into PR, and how it is important to be passionate about the sector of the industry you are looking to work in as you embark on the application process. Lisa also tells the team about an exciting new development at Dimoso!

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected]

More information at www.dimoso.com

Hosted on Acast. See acast.com/privacy for more information.

It's finally here! Jacki Vause (CEO of Dimoso) and Lyle Fulton (professional actor-turned-occasional PR man) bring you the first episode of an exciting new podcast - The Rest Is PR. In this episode, Jacki and Lyle talk about what to expect from this new series, before discussing their respective journeys into the world of PR, and how success in the industry is measured more on the strength of professional relationships and the ability to adapt in one of the fastest moving industries in the business world!

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected]

More information at www.dimoso.com

Hosted on Acast. See acast.com/privacy for more information.