In a year when airlines all over the world are reeling from the double whammy of high oil prices and a faltering economy Embraer -- the Brazil based aircraft maker -- doubled its net income in the second quarter. The company’s growth during difficult economic times offers an example of the way that companies from rapidly developing economies are reshaping global business say Harold L. Sirkin James W. Hemerling and Arindam K. Bhattacharya in their new book Globality: Competing with Everyone from Everywhere for Everything. Sirkin and his co-authors identify 100 such ”challenger” firms that are expanding rapidly spell out the reasons why and analyze the implications for the way business will be done in the future.

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