Whiskey Is for Closers

Most founders are out here trying to close customers. Braxton Kilgo is out here trying to impact a billion people.

In this episode of Whiskey Is For Closers, we pour something smooth and sit down with Braxton, founder of I Believe In You (IBIY)—a movement built on four simple words that have traveled from a small-town school assembly to wrists and phones around the world.

Braxton shares how a handful of stickers and a middle school talk went unexpectedly viral, why he turned that moment into a tech-enabled bracelet and app, and what it really takes to sell hope, kindness, and connection in a world that’s more depressed and divided than ever. We get into the founder grind behind the feel-good mission: early sales, turning a movement into a business, getting into schools, building high-level relationships from scratch, and staying sane when you’re the one carrying the vision.

If you’re a founder trying to scale something bigger than yourself—whether that’s a sales engine or a full-on movement—this conversation will hit home.

AI is everywhere. It's writing emails, qualifying leads, and apparently coming for all our jobs (if you believe the headlines). But here's the thing—we're not so sure. In this episode, we crack open our bourbon and dig into what AI actually means for sales, why we think human connection is about to become more valuable, not less, and how we're thinking about weaving AI into Altezza without losing the soul of what makes great selling… well, great.

We're not AI experts. We're sales people who've built something real. And this is us thinking out loud about the future—unfiltered, un-scripted, and maybe a little uncertain. Just like every founder figuring out what's next.

Pour one and join us.

What happens when two founders decide to combine life's two greatest indulgences—alcohol and ice cream—into one ultra-creamy, award-winning, totally-adult treat? On this episode of Whiskey Is For Closers, we're joined by Jenn Randall and Dirk Brown, the co-founders of PROOF Hard Ice Cream. They didn't just launch a product—they built an entirely new category. And spoiler alert: it wasn't easy. We dig into the years of R&D (the tastiest kind), the regulatory maze of putting actual alcohol in ice cream, and how they went from scrappy startup to landing on shelves at Walmart, Hilton, Marriott, and 500+ retailers nationwide. We talk about what it really takes to pitch a product that makes buyers say, "Wait… why hasn't anyone done this before?" Grab a pint (the boozy kind), pour yourself something smooth—and get ready for the cold, hard truth about scaling something deliciously different.

Most founders start their business with passion, not spreadsheets—but eventually, every entrepreneur faces the moment when gut feelings aren't enough anymore. In this episode, we sit down with Ben Cooper, founder of Amplify, who's helped over 100 businesses transform from financial guesswork to strategic growth. We'll dive into why so many founders struggle with their numbers (spoiler: it's not about being "bad at math"), the guitars hanging in his office that tell a deeper story about his approach to business, and how he's helped companies like The Peach Truck and Ranger Station grow with clarity instead of chaos. Plus, Ben's drinking decaf americano while we talk growth strategies—proof that you don't always need the hard stuff to close deals.

Ben Albert, has conducted over 500 interviews with everyone from Jordan Harbinger to Cal Fussman—but his real genius lies in treating each conversation as sales training in disguise. In this whiskey-fueled episode, Ben reveals the surprising parallels between hosting world-class conversations and closing HUGE deals. We explore how asking unexpected questions, creating psychological safety, and authentic curiosity can transform your sales game, while tackling the burning question: What can the art of deep conversation teach us about sales—and vice versa? Whether you're grinding through cold calls or trying to land dream clients, this conversation reveals why the skills that make great hosts also make unstoppable closers.

You closed the first deal. Then the tenth. Then the hundredth. Now you're three years in, and you're still the one jumping on every discovery call at 7 PM because "nobody sells it like the founder." Sound familiar? In this episode, the Whiskey Is For Closers crew dives deep into the golden handcuffs of founder-led sales—that beautiful, terrible moment when your biggest strength becomes your business's biggest bottleneck. We'll share war stories and when Steve realized he could sabotage Altezza by being too damn good at selling. Plus: Drew's controversial take on why hiring your first salesperson should feel like a breakup.

What happens when you inherit a family business and decide to completely flip the script? Danielle from The New Flat Rate didn't just take over—she transformed her family's company into a pricing revolution that's liberating technicians from sales pressure nationwide. In this episode of Whiskey Is For Closers, we explore how one founder's fresh perspective on a family legacy sparked an industry transformation.

This conversation bridges the gap between sales execution and organizational culture—perfect for founders who think culture is "nice to have" but are struggling to scale their sales teams. Jaime's perspective on culture as a business amplifier (not a poster on the wall) will resonate. Don't miss this chance to unlock the secret weapon every founder needs in their sales strategy!

Jaime Taets is the Founder & Chief Energy Officer of the KeyStone Group International.

Check out her books HERE.

Your pitch deck is beautiful. Your case studies are compelling. Your brief origin story brings tears to eyes. And none of it matters if you won't stop talking long enough to hear what your prospect actually needs. In this refreshingly honest episode, the Whiskey Is For Closers crew breaks down why great salespeople are story collectors, not storytellers. Discover the 90/10 talking rule, master the pregnant pause, and learn how to make prospects feel so understood they practically close themselves. Warning: Contains painful admissions of our own terrible listening habits and possibly at least one cringe-worthy roleplay.

I like my salespeople like I like my Fireball — I don’t. Episode one of Whiskey Is For Closers uncorks the why behind the show, our favorite sales screwups, and how we help founders replace themselves in the revenue seat without going full bottle-service bro in the process.