This week we welcome Ari Sussman and Whiskey JYPSI to the show. We talk about the new expression from Eric Church and how this new premium whiskey came to be. We also talk about how Ari got started in the whiskey business and what's next for him and Whiskey JYPSI. It's a great conversation about Whiskey, Whiskey-making and Rock and Roll, this week on The Bourbon Showdown Podcast!