This week we will talk about Finding your Niche, or Target Market, and figuring out who your customers are. Having a Niche is incredibly important to a business as without one it will aimlessly continue until it fails. A niche is a group of people, businesses or government that you say "I want to work with them" and then actively work to obtain. A niche can change throughout the lifetime of a business but there are risks to changing it. A niche is often called a Target Market as well, so those two words are incredibly similar and likely can be interchanged. Without a niche, your business wont be as successful!

Topics to cover:

What is a niche?

Why should you have one?

Dangers of changing a niche

Dangers of not adjusting your target market

Understanding your Niche

Passion vs Niche

Did they choose you or you chose them?

Analyzing WHY they are your niche!

How to sell to that Niche / Target Market

AND MORE!!

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Do you have an idea you want to get off the ground? Reach out to the Making Awesome Podcast through https://3DMusketeers.com/podcast and someone will get you set up to be a guest!

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