🤯 Are You Building Your Business for YOU or for Everyone Else? If you’ve ever found yourself stuck between what your team needs, what your clients want, and what you actually envisioned when you started your business, this episode is for you. I’m Michelle Kline, founder of Dog Co. Launch and host of the Dog Co. Secrets Podcast, and today we’re tackling one of the most important strategic questions every pet care business owner needs to answer:

Who is your business really built to serve?

I’ll walk you through how to clarify that answer, how to realign your goals when it’s out of sync, and how to start making decisions that protect your why, not just your revenue.

👇 Jump to what matters most using the chapters below and don’t forget, summit tickets are open! 
🎟️ DogCo Business Summit: https://dogcosummit.com

💥 What’s Inside This Episode:
 • Re-centering your role as the owner
 • Redefining “who you serve” across clients, team, and self
 • Spotting imbalance before it burns you out
 • Practical frameworks for setting business priorities

📢 Ready for Next Steps?
💡 Join me at the DogCo Business Summit this September in Winston-Salem or virtually. This is where next-level clarity and community come together.
🎟️ https://dogcosummit.com