Who Ya Know Show

By Trevor HoustonEducation Self-Improvement

Who Ya Know Show episodes

January 22, 2024Eric Eager | Disrupting the Analytics and Consulting Space: How Codifying Wisdom Can Help Small Business Owners
About The Guest(s):
Eric Eager is a tech entrepreneur and recovering CPA. He has a background in technology and has worked with Fortune 500 companies. Eric is passionate about helping small business owners succeed and has developed a system to codify wisdom and knowledge to change the odds for business owners.

**Summary:**
Eric Eager shares his journey from being a CPA to becoming a tech entrepreneur. He discusses the challenges faced by businesses and the high failure rate among startups. Eric explains that the key to success is access to wisdom and knowledge, which can change the odds for business owners by 70%.

He talks about the importance of technology in business and how it can help streamline processes and improve efficiency. Eric also introduces his system of codifying wisdom and knowledge using data analytics and AI, which can help business owners identify strengths, weaknesses, and areas for improvement.

**Key Takeaways:**
Access to wisdom and knowledge can change the odds for business owners by 70%.

Technology can help businesses streamline processes and improve efficiency.

Small business owners are the real risk-takers and innovators in the business world.

Successful entrepreneurs follow patterns of success and can provide valuable insights and guidance.

Codifying wisdom and knowledge using data analytics and AI can help business owners make informed decisions and avoid common mistakes.
**Chapters:**
(0:00:00) Eric Eager discusses the reason why businesses fail.
(0:01:31) Eric Eager explains his transition from being a CPA to a tech entrepreneur.
(0:03:24) Eric Eager shares his love for technology and its potential to improve business operations.
(0:05:11) Eric Eager reflects on his experience working for big companies and the challenges they face.
(0:09:44) Eric Eager compares the rise and fall of Sears with the success of Amazon.
(0:10:18) Trevor Houston mentions Walmart's successful adaptation to online retail.
(0:11:29) Trevor Houston suggests that Blockbuster should have embraced streaming technology.
(0:12:04) Eric Eager discusses how technology has disrupted various industries.
(0:13:48) Small business owners take risks and innovate.
(0:16:47) Business owners often don't know what they don't know.
(0:18:20) Access to mentoring can change the odds of success by 70%.
(0:21:13) Successful entrepreneurs want to pay it forward.
(0:23:18) Experience gaps can be filled with mentoring.
(0:25:28) Many business books remain unread on shelves.
(0:27:40) Using data analytics and AI to codify wisdom for business owners.
(0:28:17) Identifying fundamental questions for business owners to answer.
(0:29:56) Codifying standardized models for business diagnostics.
(0:31:23) Leveraging predictive AI capabilities to identify patterns and make predictions.
(0:32:34) Using generative AI to provide solutions to deficiencies.
(0:33:58) Applying industry-specific knowledge to generate solutions.
(0:35:06) The difference between AI and wisdom in asking the right questions.
(0:36:35) The need for speed in adapting to the rapidly changing business landscape.
(0:40:17) Eric compares his company's analytics system to a modern cockpit.
(0:42:05) Eric explains how his company's pre-built models are more effective.
(0:42:36) Trevor asks about the data requirements for the system.
(0:44:28) Eric explains how his company handles sensitive information.
(0:46:16) Eric discusses his company's mission to help small business owners.
(0:53:02) Learning from other people's mistakes in life and career.
**Additional Resources**
👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠
👉 Subscribe: ⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠⁠⁠
👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠http://cpwstrategies.com⁠
56 min
January 09, 2024 Luke Lintz | From Consumer to Creator: Unlocking the Power of Social Media for Productivity
**About The Guest(s):**
Luke Lintz is a successful entrepreneur who started his first business at the age of 16. He is the co-founder of HighKey, a company that has partnered with numerous A-list celebrities and influencers on Instagram. Luke has extensive experience in influencer and celebrity marketing and has helped brands leverage the power of social media to reach their target audience.

**Summary:**
Luke Lintz shares his insights on influencer and celebrity marketing and how it can be a game changer for brands. He explains the difference between influencer marketing and celebrity marketing, and why working with micro and macro influencers can be beneficial for businesses. Luke also discusses the importance of building a strong social media presence and shares strategies for creating engaging content on platforms like Instagram and TikTok. He emphasizes the need for businesses to take risks and highlights the pitfalls and mistakes he has encountered throughout his entrepreneurial journey. Luke also touches on the future of social media and the potential of decentralized social media platforms.

**Chapters:**
(0:00:00) Luke Lint rewired his brain to work towards success.
(0:01:15) Influencer marketing is powerful for attaching brands to established audiences.
(0:03:03) Starting with micro influencers (50k-200k followers) can be cost-effective.
(0:06:02) Working with macro influencers (200k+ followers) allows for content repurposing.
(0:08:39) HighKey used massive giveaways with A-list celebrities for brand exposure.
(0:11:19) Networking may work with micro and macro influencers, but not A-list celebrities.
(0:12:23) Challenges with gatekeepers in the celebrity industry
(0:15:27) Beware of scammers and do your due diligence
(0:18:04) Instagram as a digital business card
(0:19:36) TikTok's engagement and the importance of authenticity
(0:21:47) Strategies for TikTok: hooks, value, and call to action
(0:22:55) Formula for video content: problem, value, call to action
(0:23:26) Trevor and Luke discuss creating social media content and using Chat GPT for hooks.
(0:27:08) Trevor praises Luke for his success at a young age.
(0:31:11) Luke advises young entrepreneurs to take risks and start working.
(0:32:08) Luke shares his gambling experience and how it increased his risk tolerance.
(0:33:38) Luke encourages risk-takers to dive in and start working.
(0:34:01) Trevor discusses risk tolerance and college vs. starting a business.
(0:35:17) Student loans are meant to trap people into the system.
(0:36:17) College may not be necessary for everyone after high school.
(0:38:11) Pitfalls and mistakes in building a business at a young age.
(0:38:50) Mistake of assuming all products would sell like their first success.
(0:40:25) Partnering with the wrong people can lead to problems.
(0:41:49) Making impulsive purchases without proper financial guidance.
(0:43:59) Lack of guidance and advice on purchasing a Lamborghini.
(0:45:59) Focusing on specific clients working towards IPO, exit, or capital raise.
(0:46:52) Helping a company go from capital raise to IPO
(0:48:02) Assisting business owners with their digital presence
(0:49:49) Discussion on decentralized social media and blockchain technology
(0:53:07) Censorship and the impact on social media platforms
(0:56:22) Importance of optimizing social media profiles before running direct ads
(0:59:09) Personal experience with social media as a tool for business
(0:59:41) Difference between consumers and creators
(1:00:38) Social media addiction and its impact on kids
(1:04:39) Podcasting as a time capsule
**Additional Resources**
👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠
👉 Subscribe: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠⁠
👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠http://cpwstrategies.com⁠
1 hr 7 min
January 08, 2024Kelli Thompson | Unlocking Your Confidence: How to Close the Gap and Thrive
**About The Guest(s):**
Kelli Thompson is a leadership coach and the author of the book "Closing the Confidence Gap." She has over 14 years of experience in the banking industry and has worked in sales, training, human resources, and leadership development. Kelli is passionate about helping women advocate for themselves and negotiate their worth in the workplace.

**Summary:**
Kelli Thompson discusses the importance of talking about money and how it can help women advocate for themselves in negotiations. She shares her journey from the banking industry to becoming a leadership coach and author. Kelli emphasizes the need for women to close the confidence gap and provides strategies for negotiating salaries and prices. She also highlights the importance of turning flaws into competitive advantages and shares tips for gaining clarity and taking action.

**Key Takeaways:**
Talking about money helps women advocate for themselves and negotiate their worth.

It is important to normalize doubt and take action in spite of it.

Turning flaws into competitive advantages can lead to success.

Clarity is key to gaining confidence and taking action.

Negotiating salaries and prices is about knowing your value and articulating it effectively.

**Quotes:**
"Our job is not to constantly strive to feel more confident. Our job is to get more comfortable with doubt." - Kelli Thompson

"Confidence is a side effect of taking action." - Kelli Thompson

"Clarity comes through action, not through trying to think yourself through action." - Kelli Thompson
**Chapters:**
(0:00:00) Introduction to the importance of talking about money for women
(0:01:01) Normalizing the process of writing a book
(0:04:22) Noticing gender gaps and imposter syndrome in the workplace
(0:07:33) Addressing systemic issues and providing tools for women to thrive
(0:08:44) The inspiration to help others based on personal experiences
(0:09:29) The importance of representation and visibility in different industries
(0:10:19) Helping others navigate hurdles and save them trouble
(0:10:23) The power of writing a book you needed to read
(0:11:06) Women's success in the financial services industry
(0:12:30) The difficulty of talking about money for women
(0:13:47) Normalizing the money conversation to empower women
(0:14:05) Turning flaws into a competitive advantage
(0:14:45) Example of turning flaws into strength: Kelli's great-grandma
(0:16:15) Self-censoring due to negative labels
(0:17:24) Coaching session on turning aggression into impact motivation
(0:19:00) Trevor's desired words to describe his leadership
(0:20:38) Unique situations for Trevor's aggressive and motivational approach
(0:23:49) Trevor Houston shares his fear of public speaking and how he overcomes it.
(0:30:43) Trevor Houston asks about negotiating for better compensation.
(0:44:15) Embracing reskilling in the face of AI technology
(0:46:04) Overcoming resistance and finding value in challenging tasks
(0:47:36) Introduction to the book "Closing the Confidence Gap"
(0:52:00) The importance of clarity in gaining confidence
(0:53:00) The power of knowing your goals and overcoming doubt
(0:53:32) Taking action and pursuing what is worth doing
(0:54:41) Taking small steps aligned with values
(0:55:09) Breaking down big projects into manageable steps
**Additional Resources**
👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠
👉 Subscribe: ⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠
👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠http://cpwstrategies.com⁠
57 min
January 04, 2024Gino Barbaro | How to Overcome Scarcity Mindset and Embrace Abundance
**About The Guest(s):**
Gino Barbaro is a real estate investor, entrepreneur, and life coach. He is the co-founder of Jake & Gino, a real estate education company that helps individuals achieve financial freedom through multifamily real estate investing. Gino has a background in the restaurant industry and transitioned into real estate in 2008. He is also the host of the Jake & Gino podcast and the Movers & Shakers podcast.

**Summary:**
Gino Barbaro emphasizes the importance of understanding one's relationship with money and how it can impact financial success and happiness. He shares his personal journey from the restaurant industry to multifamily real estate investing and highlights the need for core values and systems in scaling a business. Gino also discusses the intersection of personal and business coaching and the role of personal development in achieving success.

**Key Takeaways:**
Understand your relationship with money to achieve financial freedom and happiness.

Core values and systems are essential for scaling a business.

Personal and business coaching can help individuals achieve their goals and overcome challenges.

Prioritize tasks that are important but not urgent to move the needle forward.

Focus on tasks that generate revenue and align with your values and goals.

**Quotes:**
"Transactions pay the bills, and equity makes you rich."

"Money is not the goal, it's the result."

"Find the vehicle that fits your personality and relationship with money."

"Short-term pain for long-term gain."

"Focus on tasks that generate revenue and align with your values."

**Chapters:**
(0:00:00) Understanding your relationship with money is
crucial for enjoyment.
(0:02:05) Raising a family is similar to growing a business.
(0:03:35) The restaurant industry is tough and not always
profitable.
(0:04:50) Real estate should have an exit plan for success.
(0:06:25) Gino Barbaro transitioned from restaurants to
multifamily real estate.
(0:07:59) Transactions pay the bills, equity makes you rich.
(0:08:59) Introduction to life coaching and empowering
others
(0:09:57) Difference between life coaching and business
coaching
(0:11:35) Importance of knowing what you want in life
(0:12:26) Aligning goals and objectives with personal values
(0:14:25) The challenge of knowing what you want in life
(0:15:20) The pursuit of opportunity over money
(0:16:07) The importance of understanding your relationship
with money
(0:17:39) The book recommendation: "The Psychology of
Money"
(0:19:08) Finding the right investment vehicle based on your
personality
(0:19:09) Trevor discusses his relationship with money and
scarcity mindset.
(0:19:58) Gino emphasizes the importance of rewiring mindset
and challenging beliefs.
(0:21:12) Trevor shares his experience of extreme poverty
and his mission to help others.
(0:22:25) Gino highlights the significance of having a why
and a growth mindset.
(0:26:44) Gino recommends using value-based decision making
and EOS/Traction systems.
(0:29:33) Firing an employee for the third time
(0:32:55) Start with a smaller real estate investment
(0:33:58) Determine investment criteria and goals
(0:34:34) Personal growth strategy: focus on what's
important but not urgent
(0:36:12) Focus on tasks that generate revenue
(0:38:09) Set quarterly priorities and break them down into
tasks
(0:40:10) Trevor and Gino discuss the importance of
prioritizing tasks

**Additional Resources**
👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠ ⁠⁠⁠⁠⁠⁠
👉 Subscribe: ⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠
👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠http://cpwstrategies.com⁠
42 min
January 02, 2024Nick Hutchison | The Power of the Written Word: Unlocking Your Potential Through Books
**About The Guest(s):**
Nick Hutchison is the author of "Rise of the Reader" and the founder of Book Thinkers, a community of nonfiction book lovers. He is passionate about personal development and helping others get the most out of their reading experiences.

**Summary:**
Nick Hutchison shares his journey of personal development and how it led him to become an avid reader and author. He emphasizes the importance of setting goals for each book and being intentional with reading time. Nick also discusses the power of implementation and taking action on the knowledge gained from books. He provides strategies for selecting the right books that align with personal goals and interests. Nick highlights the value of podcasts in building relationships and promoting books. He encourages readers to be creators rather than consumers and to consume content with intention.

**Key Takeaways:**
Set specific goals for each book you read using the SMART framework.

Separate reading and note-taking to enhance retention and implementation.

Choose books that solve problems or help develop specific skill sets.

Trust is transitive, so leverage the credibility of influential individuals to build trust with others.

Be intentional with content consumption and strive for a balance between education and entertainment.

**Quotes:**
"Action is the real measure of intelligence." - Napoleon Hill

"Share your goal with the book so the book can help you achieve it."

"Life can be easier than you think. Books condense decades of lived experience."

"Trust is transitive. Borrow credibility from influential individuals to build trust with others."

"Be a creator, not just a consumer."

**Chapters:**
(0:00:00) Setting goals and sharing them with others for accountability
(0:05:21) Importance of taking action and being intentional with reading
(0:09:08) Reading for 15 minutes a day to complete a book per month
(0:11:22) Nick explains how Book Thinkers community helps readers implement what they learn.
(0:12:34) Nick shares strategies from his book "Rise of the Reader".
(0:17:21) Trevor and Nick discuss the challenge of taking action after conferences.
(0:18:45) Nick emphasizes the importance of sharing goals with books.
(0:19:27) Trevor and Nick talk about podcasting and interviewing authors.
(0:20:09) Nick shares his experience interviewing authors like Russell Brunson and Grant Cardone.
(0:20:36) Nick Hutchison talks about interviewing his heroes on his podcast.
(0:22:44) Nick Hutchison explains the concept of the "third door" to reach difficult-to-reach people.
(0:23:56) Nick Hutchison shares his experience of persistently reaching out to Grant Cardone for an interview.
(0:25:36) Trevor Houston shares his experience of reaching out to Elena Cardone for an interview.
(0:28:00) Nick Hutchison and Trevor Houston discuss the power of podcasting for building relationships.
(0:28:19) Nick Hutchison explains how podcasting has helped him in his book promotion.
(0:30:34) Nick shares about his insecurities and how they shaped him
(0:36:00) Trevor encourages being intentional and not just a consumer
(0:37:20) Nick discusses the importance of action and creation
(0:41:59) Tony Robbins and the impact of how he made me feel
(0:43:09) Maya Angelou quote: people remember how you make them feel
(0:44:16) Motivation without action is a waste of money
**Additional Resources**
👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠ ⁠⁠⁠⁠⁠⁠
👉 Subscribe: ⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠
👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠http://cpwstrategies.com⁠
47 min
December 30, 2023Sonja Price | Unleashing Your Infinite Leadership Potential
**About The Guest(s):**
Sonja 'Dynamo' Price is a certified career coach and executive coach who helps individuals recover their cash flow and level up in their careers. With a background in leadership and organization development, Sonja has a passion for team dynamics and helping individuals find their purpose and make a meaningful impact in their work.

**Summary:**
Sonja 'Dynamo' Price shares her journey of becoming a certified career coach and executive coach. She emphasizes the importance of understanding oneself and how others perceive us in order to have more influence and impact in our careers and lives. Sonja also discusses the power of marketing oneself effectively in the job search process and offers insights on how to position oneself for success.

**Key Takeaways:**
Understanding oneself and how others perceive us is crucial for having influence and impact in our careers and lives.

Marketing oneself effectively in the job search process is essential for standing out and getting selected for top positions.

Taking the time to reflect and pivot in one's career can lead to new opportunities and personal growth.

Recognizing that setbacks and challenges can be opportunities for growth and finding one's life purpose.

Leaving reviews and feedback can have a significant impact on individuals and businesses, so it's important to consider the consequences of negative reviews.

**Quotes:**
"How do we come to know ourselves so well that then when we step out and engage with others and our teams and our communities and the world, that we can have more influence and impact because we have such an intimate understanding of who we are and how others perceive us and where our strong powerpoints are to really be able to make a difference." - Sonja 'Dynamo' Price

"The way you position yourself is key in the job search game. How do you market and sell yourself effectively so that they choose you as the number one candidate?" - Sonja 'Dynamo' Price

"Sometimes the universe has to give us a kick in the pants to help us move on to the next thing." - Sonja 'Dynamo' Price

"Does your work work for you? It's looking at all of these core components of your career and how important they are to you." - Sonja 'Dynamo' Price

"Those reviews are so helpful to bring more people into the mix. It's actually really helpful to give back to the people who give to us on a regular basis." - Sonja 'Dynamo' Price
**Chapters:**
(0:00:00) Introduction: Self-awareness for Influence and Impact
(0:01:24) Sonja's Journey to Career Coaching
(0:05:03) Positioning and Marketing in Job Search
(0:07:28) Overcoming ATS and Online Application Challenges
(0:09:26) Developing a Career Roadmap
(0:10:56) Embracing Opportunity in Job Loss
(0:11:28) Understanding Market Pay
(0:11:58) Shifting Mindset in the Job Search
(0:13:20) Helping Job Seekers Move Forward
(0:14:42) Overcoming Hurt and Laid-Off Mindset
(0:17:48) "The Pivot Point System" and "The Infinite Leader"
(0:19:13) Free Career Assessment
(0:21:47) Differentiating Job, Career, and Calling
(0:22:57) Living One's Life Purpose
(0:23:35) Connect with Sonja and Community
(0:24:11) Trevor's Journey and Impact
(0:25:59) Sonja Explains the Assessment
(0:26:32) Connecting with Sonja and Community
(0:28:12) Promoting "Infinite Leader" on Amazon
(0:28:44) Sonja's Upcoming Podcast "Infinite Leaders"
(0:29:12) Trevor Praises Sonja's Podcast Skills
(0:30:05) Importance of Leaving Positive Reviews
(0:33:07) Negative Review Impact on Businesses
(0:35:33) Discussion Before Negative Reviews
(0:36:44) Promotion of Sonja's Book and Podcast
(0:37:19) Sonja's Website and LinkedIn
**Additional Resources**
👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠ ⁠⁠⁠⁠⁠⁠
👉 Subscribe: ⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠
👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠http://cpwstrategies.com⁠
38 min
December 29, 2023Rebecca Contreras | From Lost Girl to Millionaire Entrepreneur: A Journey of Transformation
**About The Guest(s):**
Rebecca is a successful entrepreneur, author, and speaker. She has overcome a challenging upbringing and has gone on to achieve great success in her career and personal life. Rebecca emphasizes the importance of the family unit and the role of fathers in society.

**Summary:**
Rebecca and Trevor discuss the significance of the family unit and the role of fathers in society. They highlight the power of having both parents present in a child's life and the importance of structure and strictness in raising children. Rebecca shares her personal journey of overcoming a difficult upbringing and becoming a successful entrepreneur.

**Key Takeaways:**
The family unit is central to the success of America, and it is essential to value fathers and their role.

Boys, in particular, need a male figure in their lives to provide guidance and set boundaries.

Structure and strictness are crucial for children's development and should not be undermined.

Taking responsibility for your child's upbringing is essential, as a neighborhood or community cannot replace parental involvement.

**Quotes:**
"The family unit is central to the success of America."

"A boy definitely needs a man to say, okay, we're not dealing with that. We're not going to do that today."

"Kids need to have structure. They weren't meant to raise themselves."

"A neighborhood cannot raise your child. You are responsible for your child."

**Chapters:**
(0:00:00) Rebecca's Challenging Upbringing and Custody Loss
(0:03:47) A Life-Changing Decision and Quest for Purpose
(0:09:37) Entering State Government via a Welfare Program
(0:10:49) The Influence of Your Surroundings on Success
(0:13:44) Seek New Rooms If You're the Smartest
(0:14:16) Hiring for Skill and Drive
(0:16:35) From Coffee Runner to Running Things in Six Years
(0:19:24) Positive Obsession and Laser Focus
(0:20:37) Transforming from a Labeled "Loser" to Success
(0:21:06) Embracing Failures and Using Them for Success
(0:22:04) Taking Control of Your Narrative and Battling Shame
(0:22:59) Empowering Inner-City Girls Through Mentorship
(0:25:23) Overcoming Tragedy and Trauma to Progress
(0:26:31) Society's Cycle: Great Times to Weak People
(0:26:58) Personal Transformation from Weakness to Strength
(0:29:04) Navigating Bureaucracy and Corporate Politics
(0:30:44) Adapting to Different Environments for Success
(0:31:37) Making Small Changes within Your Sphere
(0:31:59) Transitioning from Government to New Opportunities
(0:32:25) Battling Impostor Syndrome in the White House
(0:34:27) Clay's Empowering Support for Rebecca
(0:38:33) Speaking Life into Others
(0:43:51) Working with Resolved Leaders in the White House
(0:44:38) Becoming the Corporate Head of HR at Treasury
(0:45:34) Transitioning to Nonprofit Work and Consulting
(0:47:03) Entrepreneurship Journey in Federal Practice
(0:48:34) Breaking the Cycle of Dysfunction
(0:50:08) The Significance of the Family Unit
**Additional Resources**
👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠
👉 Subscribe: ⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠⁠⁠
👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠http://cpwstrategies.com⁠
57 min
December 28, 2023Melissa Walker | Revolutionizing the Hiring Process: How Hiring Managers Can Make a Difference
**About The Guest(s):**
Melissa Walker is an HR consultant and executive and professional coach with an MBA in organizational behavior. She specializes in working with teams and organizations to improve their people processes.

**Summary:**
Melissa Walker joins the show to discuss how hiring managers can make the hiring process easier for job seekers. She emphasizes the importance of hiring managers understanding that job seekers are also evaluating the company during the interview process. Melissa suggests that hiring managers should get involved in job search groups and network to find great talent. She also advises hiring managers to provide detailed information about the role they are hiring for and to give feedback to candidates, both to improve the recruitment process and to help candidates improve for future interviews.

**Key Takeaways:**
Hiring managers should get involved in job search groups and network to find great talent.

Hiring managers should provide detailed information about the role they are hiring for to recruiters.

Hiring managers should give feedback to candidates to help them improve and to improve the recruitment process.
**Quotes:**
"Hiring managers a lot of times rely on talent acquisition to help fill the positions. And what they can do to help that process is make sure they're giving talent acquisition all the details they need." - Melissa Walker

"If you're hiring, is that important to the company, to the success of the company? People you hire, they make a difference." - Melissa Walker
**Chapters:**
(0:00:03) Introduction to the podcast and the importance of networking
(0:01:15) How the hosts connected and started the show
(0:03:10) The importance of making the hiring process easier for job seekers
(0:04:48) Encouraging hiring managers to network and find talent
(0:06:01) Using networks like LinkedIn and social media to engage teams
(0:07:04) The need for feedback from hiring managers to improve the recruitment process
(0:08:27) Disparity between expectations of recruiters and hiring managers
(0:08:44) Importance of providing detailed information about job roles
(0:08:51) The value of giving feedback to job seekers
(0:08:50) Example of a hiring manager who provides feedback to candidates
(0:09:18) Suggestions for providing feedback to candidates during the hiring process
(0:09:50) Request for a campaign against ghosting in the hiring process
(0:10:05) Importance of prioritizing hiring and the consequences of not doing so
(0:10:53) Questioning the reasons for the lengthy hiring process
(0:11:38) Mention of candidates ghosting employers and recruiters
(0:12:15) Discussion on candidates not showing up for interviews
(0:12:28) Mention of an underground website for hiring someone to interview on your behalf
(0:13:01) Shift from phone screenings to video interviews
(0:13:11) Highlighting Melissa Walker's experience in hiring and recruiting
(0:13:30) Conclusion and invitation to connect with Melissa Walker
**Additional Resources**
👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠ ⁠⁠⁠⁠⁠⁠
👉 Subscribe: ⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠
👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠http://cpwstrategies.com⁠⁠

⭐5 STAR REVIEW
Listen, rate, and subscribe 👉

#whoyaknow #podcast
15 min
December 26, 2023 Andi Cook | The Three by Three Strategy | Remix
**About The Guest(s):**
Andi Cook is a recruiter and career coach who started Maximize Your Job Search to help job seekers improve their resumes and LinkedIn profiles. She is known for her expertise in using data and science to optimize job search strategies.

**Summary:**
Andi Cook, a recruiter and career coach, shares her journey and the purpose behind starting Maximize Your Job Search. She emphasizes the importance of consistently taking action and choosing long-term goals over immediate gratification. Andi also discusses her strategy of three by three, which involves applying to three jobs, connecting with three new people, and commenting on three posts on LinkedIn every day. She highlights the success of her approach, with 129 clients landing jobs since April 2020.

**Key Takeaways:**
- Successful people do consistently what others do occasionally.
- Choose what you want most over what you want right now.
- The three by three strategy: apply to three jobs, connect with three new people, and comment on three posts on LinkedIn every day.

**Quotes:**
- "Successful people do consistently what other people just do occasionally."
- "Choose what you want most over what you want right now."
- "The three by three strategy: apply to three jobs, connect with three new people, and comment on three posts on LinkedIn every day."

**Chapters:**
(0:00:03) Introduction to the podcast and its purpose.
(0:01:15) Andy's secret: she read 220 books in 2020.
(0:03:12) Andy's calling behind Maximize Your Job Search.
(0:04:58) Results of Maximize Your Job Search: 129 successful job landings.
(0:06:27) Andy's transition from Matrix to her own business.
(0:07:46) Collaboration between Andy and the Pit Crew for a new program.
(0:08:49) Tune in to The Job Father for Andy and Foster's entertaining arguments.
(0:09:19) 129 successful job landings in total.
(0:09:22) Trends in job seekers' changes not specified.
(0:09:19) Discussion about high numbers of job offers.
(0:09:53) Successful people do consistently what others do occasionally.
(0:10:22) Introduction of the three by three strategy.
(0:11:03) Offer of $100 discount on services.
(0:11:45) Story about success of a $100 resume.
(0:12:09) Explanation of the hidden job market and networking.
(0:12:39) Warning about scammers charging for networking.
(0:13:20) Discussion about Andy's repeated appearances on the show.
(0:13:28) Farewell and appreciation to Andy.

Get in touch with Andi:
👉⁠https://www.linkedin.com/in/andi-cook/⁠
Get in touch with Trevor Houston:
👉 LinkedIn: ⁠https://www.linkedin.com/in/trevorhouston/⁠
Get to know all things Who Ya Know:
👉 ⁠https://linktr.ee/whoyaknow⁠
Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 ⁠https://www.ClearPathWealthStrategies.com/
15 min
December 23, 2023Jake Kauffman | From Failure to Success: Uncovering the Path to Unlocking Your Potential
**About The Guest(s):**
Jake Kauffman is a transformation coach and spiritual mentor. He helps individuals unlock their potential and guides them in overcoming their limiting beliefs and patterns. Jake is the author of the book "Let Love In: The Pain Stops When the Truth Starts."

**Summary:**
Jake Kauffman discusses the importance of addressing past pain and trauma in order to unlock one's full potential. He explains that our beliefs and patterns are shaped by our past experiences and that these beliefs dictate our thoughts, actions, and results. Jake emphasizes the need to confront and reconcile our pain in order to find true fulfillment and contentment. He also highlights the role of spirituality and a higher purpose in sustaining personal growth and transformation.

**Key Takeaways:**
Our beliefs shape our thoughts, actions, and results. If we want to change our results, we need to address our underlying beliefs.

Success and achievement can be addictive and driven by a fear of disappointment or a need to prove oneself.

True transformation requires unbecoming and unlearning, rather than simply acquiring new knowledge or skills.

Reconciling past pain is essential for finding peace, contentment, and fulfillment.

A relationship with a higher power and a higher purpose can provide sustainable fuel for personal growth and success.

**Quotes:**
"The pattern always reveals the problem."

"We suffer to get well, we lose it to find it, we give it away to keep it, we die to live."

"Our primary task should not be to seek after success, but to seek after and find all of the barriers within us that stand against it."

"Grace creates the void that grace alone can fill."

"We don't achieve our way to our full potential, we die our way there."

**Chapters**
(0:00:00) Jake Kauffman talks about failure being the doorway to success.
(0:01:31) Trevor Houston asks Jake about his journey into coaching and mentoring.
(0:02:00) Jake explains how patterns reveal our deepest beliefs.
(0:03:01) Jake discusses the impact of unconscious beliefs on our results.
(0:04:29) Trevor shares his experience of overcompensating for feeling worthless.
(0:07:33) Jake discusses the impact of excessive trauma on underachievers.
(0:11:01) Jake emphasizes the importance of unbecoming and unlearning for transformation.
(0:12:31) Trevor expresses his need to address past trauma for personal growth.
(0:17:11) Successful entrepreneurs often struggle with unhappiness and unfulfillment.
(0:20:24) Success can be an adaptation to avoid pain and insecurities.
(0:23:34) Tom Brady's drive stemmed from not wanting to disappoint others.
(0:26:37) Achieving success can lead to an empty feeling the next day.
(0:32:22) Unexpressed flight response and signs of trauma.
(0:34:24) The unconscious motivation behind conscious desires for impact.
(0:36:56) The distinction between uncovering and undoing trauma.
(0:39:02) The impact of childhood beliefs on adult behavior.
(0:40:21) Rewiring beliefs to overcome childhood trauma.
(0:46:36) Grace creates and fills the void for sustainable motivation.
(0:50:09) Suffering is the price to pay for reaching full potential.
(0:52:51) Book: "Let Love In" - threshold for receiving success/love.
(0:53:55) Pushing away what exceeds our threshold for safety.
(0:57:42) Embracing the tension of paradox and both-and conversations.
(0:58:47) Responding to hate with empathy and grace.
(1:02:43) Turning haters into raving fans through attention and love.

**Additional Resources**
👉 LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠ ⁠⁠⁠⁠⁠⁠
👉 Subscribe: ⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠
👉 Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠http://cpwstrategies.com⁠

⭐5 STAR REVIEW
Listen, rate, and subscribe 👉

#whoyaknow #podcast
1 hr 6 min

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Unlock your hidden potential with the Who Ya Know Show by ClearPath Wealth Strategies, where 'Who Ya Know' can make all the difference in your wealth, health, business, career, relationships and life!…

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