A niche is what makes you stand out. It is unique to you. A niche targets a very specific kind of customer. The more specific your product or service, the less the competition Niching down benefits you by increased visibility and enables enables you to be the subject matter expert. The benefit of niching down is you do more of what you love. Come learn the process of why a niche is so important to your business moving forward. Receive your free gift from the link below when you listen to this episode. https://thenichenavigator.com/ebook-1