In this classic interview I did on CNN, I talk about my thoughts on social content and its role in the marketing/advertising world. We cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to remember when making content for social media is that whoever is the most consumer-centric and provides the most value to the end-user will find the most success.

Enjoy! Let me know what you thought

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