The conversation around sleep is shifting. Hustle culture views sleep as a waste of time. But in a culture increasingly focused on health and wellness, sleep is seen as something to be optimized and even perfected. Sleep hygiene trends are taking over social media, but experts warn that fixating on rigid routines and products may do more harm than good.

Dr. Rebecca Robillard is a neuropsychologist at the University of Ottawa and co-chair of the Canadian Sleep Research Consortium. Rebecca writes for The Globe’s The Sleep Whisperer, a short series of columns offering advice and insights on sleep health. She’s on the show to talk about the science behind insomnia, explain sleep hygiene trends and the treatments proven to work, and remind sleep perfectionists why keeping a simple bedtime routine is best.

For more information on insomnia in adults and treatments, read here.

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