<p>Testimonials from 'regulars' and a love song from a superstar superfan, is bringing the casual restaurant chain back from the pandemic blues.</p>

Testimonials from 'regulars' and a love song from a superstar superfan, is bringing the casual restaurant chain back from the pandemic blues.

Why Applebee's is turning its customers into marketers

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

Subscribe to sharpen your judgment and spot what matters early.

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Why Applebee's is turning its customers into marketers

Why Applebee's is turning its customers into marketers

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