Ever wonder why celebrities go silent when their famous friends get caught in a scandal? It's not just about avoiding awkward questions on the red carpet. PR experts say it's a calculated move to protect their own brands and avoid getting tangled in someone else's mess. Basically, staying quiet is the best way to avoid catching any stray negativity.

Think about it: even if you've only been photographed with someone once, people might assume you're besties. Add in the court of public opinion, and things can get messy fast. Experts say it's better to lay low and let the legal process play out, even if it means deleting your entire Twitter account like Usher did.

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