Trade Tales

Why Ariel Okin believes all clients deserve ‘unfailing optimism’


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Ariel Okin’s early look at the industry inspired her to structure her business with a clear separation of the creative and operations teams. She also built a media empire, complete with a digital platform, a podcast and in-person events for design enthusiasts. On this episode, she shares how she stays open to new ideas, what it means to be a leader, a new experiment with delegating, and how writing her first book shaped her outlook about the firm’s next decade.

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Ariel Okin
Kaitlin Petersen
Business of Home
This episode was sponsored by Renewal by Andersen and Dallas Market Center.

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Trade TalesBy Business of Home, Kaitlin Petersen

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