<p>Co-founder Jacq Tatelman talks about how the brand doubled its sales this back-to-school season and other expansion efforts, including a collab with Target.</p>

Co-founder Jacq Tatelman talks about how the brand doubled its sales this back-to-school season and other expansion efforts, including a collab with Target.

Why backpack seller State Bags is seeing a surge in demand

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Why backpack seller State Bags is seeing a surge in demand

Why backpack seller State Bags is seeing a surge in demand

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