In Wistia’s State of Video 2022 report, survey respondents were asked what new types of video content they planned to create this year. The number one answer was Original Branded Series. 

Interestingly, only 7% of respondents had made an original branded series in the past. That made us start thinking: Why are B2B marketers suddenly interested in original branded content? And how does someone even get started with it?

In this episode of “Death to the Corporate Video,” Guy and Hope dive into branded content for B2B video marketers. Listen to the episode to learn:

• The difference between original branded content and ads
• What types of original branded content are available for B2B brands
• How to get started with original branded content
• Possible pitfalls to avoid

Branded Content examples

Apple at Work - Escape from the Office

Salesforce - The Story of Sales

Umault - Trapped in a Corporate Video

Learn more about Guy, Hope and Umault at umault.com