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Why brands like Bolt don't care about TV's old metrics rules
Next in Marketing spoke with Meg Ciarallo VP of Brand and Consumer Marketing at Bolt about how the well-funded retail tech startup is taking a DTC strategy to television advertising, and why she has little interest in discussions over upfront rates, GRPs and currency wars.
Guest: Meg Ciarallo
Host: Mike Shields
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By Mike Shields
4.8
4343 ratings
Next in Marketing spoke with Meg Ciarallo VP of Brand and Consumer Marketing at Bolt about how the well-funded retail tech startup is taking a DTC strategy to television advertising, and why she has little interest in discussions over upfront rates, GRPs and currency wars.
Guest: Meg Ciarallo
Host: Mike Shields
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