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Learn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski, Director of Strategic Communications at Hy-Vee. She oversees the communications initiatives designed to promote and elevate the brand.

Five things you’ll learn from this episode:

1. The benefits of the having a PR agency mindset while working in corporate communications 
2. How to highlight employees at your company  
3. The difference between working at a PR agency vs. a corporate communications role
4. What are pros and cons of working with a PR agency vs. working with an ad agency with a PR department 
5. Why corporate communicators need a PR agency’s help

Quotables

• “Having a learner mentality is important if you decide to transition your career to the agency side.” — @dawnbuzy
• “Having category expertise is the primary area you need to consider in your search for an agency.” — @dawnbuzy
• “If you don’t have a PR agency helping you communicate during a pandemic, it’s not too late, hire one.” — @dawnbuzy
• “Communicators need to be at the decision-making table.” — @dawnbuzy

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About Dawn Buzynski

Dawn is an accredited public relations practitioner (APR) with more than 20 years of experience in communications and marketing. Her expertise encompasses public affairs, media relations, social media, and digital communications. She has experience in both B2B and B2C communications in various sectors, such as government affairs, education, nonprofits, real estate, and industrial manufacturing.

Guest’s contact info and resources:

• Dawn Buzynski on Twitter
• Dawn Buzynski on Linkedin
• hy-vee.com

Sponsored by:

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
• On Top of PR’s solocasts sponsor, Burrelles, has a special offer for On Top of PR fans.

About your host, Jason Mudd

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.