<p>Founder Sam Calagione discusses the evolution of one of craft brewing's biggest successes—and why young consumers want something other than what's in their parents' refrigerators</p>

Founder Sam Calagione discusses the evolution of one of craft brewing's biggest successes—and why young consumers want something other than what's in their parents' refrigerators

Why craft-brewer Dogfish Head is moving 'beyond beer'

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Why craft-brewer Dogfish Head is moving 'beyond beer'

Why craft-brewer Dogfish Head is moving 'beyond beer'

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