<p>Performance marketers once turned up their noses at creative, seeming to only care about audience targeting. But signal loss is putting creative back into the spotlight by highlighting how essential even the smallest of details can be, says VidMob CEO Alex Collmer. Also: Hot takes on generative AI art. (Spoiler: Humans aren’t obsolete – yet.)</p>

Performance marketers once turned up their noses at creative, seeming to only care about audience targeting. But signal loss is putting creative back into the spotlight by highlighting how essential even the smallest of details can be, says VidMob CEO Alex Collmer. Also: Hot takes on generative AI art. (Spoiler: Humans aren’t obsolete – yet.)

Why Creatives Don’t Need to Fear AI Art

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Share Why Creatives Don’t Need to Fear AI Art

Sign up to save your podcasts

Why Creatives Don’t Need to Fear AI Art

Why Creatives Don’t Need to Fear AI Art

More shows like AdExchanger

Pivot

The a16z Show

Channels with Peter Kafka

The Digiday Podcast

The Pitch

The Big Story

The CMO Podcast

Morning Brew Daily

The Prof G Pod with Scott Galloway

All-In with Chamath, Jason, Sacks & Friedberg

Hard Fork

Business Breakdowns

The Town with Matthew Belloni

Marketecture: Get Smart. Fast.

AdTechGod Pod