The Digiday Podcast

Why creator Kat Stickler isn't worried about a possible TikTok ban


Listen Later

In the possible scenario in which TikTok gets banned in the United States, TikTokers like Kat Stickler will need to rely on other platforms to maintain their followings and their brand partnerships.

But Stickler, who has almost 10 million followers on TikTok, isn’t worried. That’s partially due to the fact that she already has over 1 million Instagram followers, 268,000 YouTube subscribers and 116,000 followers on Facebook. She's also heartened by brands already shifting their influencer marketing dollars to other platforms for fear that the ads they buy on TikTok won’t be as evergreen as they once were.

On the latest episode of the Digiday Podcast, Stickler kicks off the third-annual Creator Series — a four-week-long span of episodes — that will look at the rise of short-form vertical video and how creators, like Stickler, have been able to grow sizable followings.

...more
View all episodesView all episodes
Download on the App Store

The Digiday PodcastBy Digiday

  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

103 ratings


More shows like The Digiday Podcast

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,285 Listeners

WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,335 Listeners

WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,641 Listeners

Channels with Peter Kafka by Vox Media Podcast Network

Channels with Peter Kafka

554 Listeners

Digiday Live by Digiday

Digiday Live

7 Listeners

The Glossy Podcast by Glossy

The Glossy Podcast

256 Listeners

Bold Names by The Wall Street Journal

Bold Names

1,449 Listeners

The Modern Retail Podcast by Digiday

The Modern Retail Podcast

77 Listeners

Eye On The Market by Michael Cembalest

Eye On The Market

289 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

350 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,076 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,573 Listeners

Big Technology Podcast by Alex Kantrowitz

Big Technology Podcast

501 Listeners

The Powers That Be: Daily by Puck | Audacy

The Powers That Be: Daily

365 Listeners

Mixed Signals from Semafor Media by Semafor Podcasts

Mixed Signals from Semafor Media

202 Listeners

The Grill Room by Audacy | Puck

The Grill Room

57 Listeners

Everybody's Business by Bloomberg and iHeartPodcasts

Everybody's Business

89 Listeners