While it can take years for an entrepreneur to establish credibility in their industry and marketplace, it can be destroyed in moments. Dan Sullivan and Steve Krein explain why credibility is so important for entrepreneurs, various ways it can be established and built on—and the risks of losing it.

Why Credibility Is Everything

What is a Free Zone Frontier? You enter into a Free Zone when you increasingly create unique collaborative possibilities and payoffs that are amazingly free of competition. Join Dan Sullivan of Strategic Coach and Steve Krein of StartUp Health as they launch the Free Zone Frontier podcast. Learn the concepts as they relate to their own companies, and how this transformative mindset is the future of entrepreneurial growth.

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Many entrepreneurs don’t hire well, and those that do mostly dread the activity. Dan Sullivan aims to change that. He explains a mindset shift about hiring differently as entrepreneurs, exploring how thinking of hiring as casting a play creates a new perspective on team building and collaboration. Show Notes: * Most entrepreneurs view hiring as a cost rather than an investment.* An entrepreneur’s attitude toward hiring shapes the future of their relationship with their team.* The notion of casting, as opposed to hiring, highlights the importance of finding the right fit for a role within the team.* When entrepreneurs view the hiring process as casting, they shift their focus from simply filling a position to selecting individuals who will fit well within the existing team dynamic.* It also helps them identify areas for improvement, reallocate roles, and ensure that the team functions cohesively toward common goals.* It pays to view your business as a theater production, where the success of the team depends on how well each member fits into their role and collaborates with others.* It doesn’t matter what anyone is doing on their own. It’s all about how you’re producing something as a team. Resources: The Impact Filter™ The Front Stage/Back Stage Model (https://resources.strategiccoach.com/the-multiplier-mindset-blog/your-business-is-a-theater-production-your-back-stage-shouldnt-show-on-the-front-stage)® Unique AbilityⓇ 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy

How To Cast A Collaborator, Not Hire An Employee

Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer’s secret weapon. Highlights: To figure out what gets talked about, you have to combine everything you’re telling with everything you’re being told. You share when you’re good because you have competition. Others share when you’re great because they don’t think you have any competition. Saying when you’re good is trying to make a convincing argument. Being told when you’re great is your compelling offer. How you're making people feel transcends what you do for them. Your messaging should include both what you do and what happens when someone participates in it. Measuring impact is hard in the short term, but unavoidable in the long term.  Resources: The Four Freedoms (https://resources.strategiccoach.com/the-multiplier-mindset-blog/the-4-freedoms-that-motivate-successful-entrepreneurs) The Self-Managing Company by Dan Sullivan The Strategic Coach Entrepreneurial Time System® The End of the World is Just the Beginning by Peter Zeihan

Your Secret Weapon Is Discovering When You’re Great

The end of a year and the beginning of another is a great time to reflect and plan. Dan Sullivan and Steve Krein discuss effective ways entrepreneurs can look back on what’s happened and look ahead to what they want to accomplish, sharing insights from their own experiences running successful businesses. Highlights: A lot of people feel uncomfortable talking about long-term planning. You can use the new year to reflect on the progress you've made over the last 12 months and what you need to do over the next 12 months while fitting it into the context of what your long-term mission is. You can reuse your past any way you want. It’s much easier to think about 25 years as 100 quarters: a quarter is enough time to get stuff done, but not so long that you’ll lose your way. No one can predict the future. It’s all just guesses and bets. Consistency over time in your past is crucial for building your future. For the most part, entrepreneurs starting a new business don't have any structure or process that works. There's a quick deviation from values sometimes when you're trying to just get financial return. The more you plan backwards from the future, the better you get at it. Resources: 10x Is Easier Than 2x  by Dan Sullivan and Dr. Benjamin Hardy Learn more about Steve Krein and StartUp Health (https://www.startuphealth.com/)The Strategic Coach® ProgramLearn more about Unique Ability®

Create The Future Using The Best Of Your Past

No matter how long a company has been around, it’s vital that everyone is clear on and maintains their core values. Dan Sullivan and Steve Krein explain why this is so important, discuss why all team members need to be aligned, and share some of their own companies’ core values. Highlights: In the U.S., core values used to be structured into the environment you lived in. Reminding team members of the company’s specific purpose can help avoid distraction. The value reinforcement of a company today is 10 times more important than it was in the 1950s. You either do or don’t have passion for, have conviction for, and are inspired by a mission. People who aren’t aligned with a company’s mission wreak havoc during times when things shift. Company leaders need to represent the values they want their team members to have. Every entrepreneur is in the continual process of hiring or removing wrong-fit people. In a period of high flux, you go to the organizing structure that actually works.  Resources: Everyone And Everything Grows by Dan Sullivan Unique Ability® The Entrepreneur’s Guide To Time Management (https://resources.strategiccoach.com/guides/entrepreneur-time-management-guide) “Geometry” For Staying Cool & Calm by Dan Sullivan Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb

How Valuable Are Your Core Values?

Strategic Coach® is approaching its 50th anniversary, and Coach co-founder Dan Sullivan is coming up on 50 years of coaching entrepreneurs. In this episode, Steve Krein and Dan share some of the significant changes to entrepreneurism that have happened over the past 50 years and what the future holds.  Highlights: Steve and Dan discuss what is currently the number one resource on the planet If you look at cultural heroes in the business world and American life itself, they’re the great entrepreneurs. The original definition of an entrepreneur is someone who takes resources from a lower level of productivity to a higher level of productivity. If you don’t have an appreciation for what it means to be an entrepreneur, it can look intimidating and mysterious. Government, corporate, and large non-profit bureaucracies see unpredictably innovative entrepreneurs as their main enemy. Big breakthroughs in technology empower entrepreneurs, not large bureaucracies. When single individuals and small groups create something that goes viral in the marketplace, it upsets everything. Most of the obstacles to becoming an entrepreneur that existed 50 years ago have been removed.  Resources: The Strategic Coach® Signature Program The Impact Filter™ tool Article: The Four Freedoms That Motivate Successful Entrepreneurs (https://resources.strategiccoach.com/the-multiplier-mindset-blog/the-4-freedoms-that-motivate-successful-entrepreneurs) Learn more about Steve Krein and StartUp Health My Plan For Living To 156  by Dan Sullivan

Why Credibility Is Everything

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