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In a world obsessed with big data, robust dashboards, and faster answers, what if the real insight about insights has to do with slowing down and making real connections?
That’s how Tim Wilson and Valerie Kroll approach each project, working with organizations to help them rethink their approach to data analytics and consumer insights. Over the years, their facts & feelings approach has made a huge impact on a wide variety of brands, including Yoplait, Time Warner, Adobe, P&G, Purell, Marriott, Lysol, and more.
Instead of more data, they suggest using less data, informed by better questions and smarter conversations. And even though they have a data-driven approach, they never discount the power of observation or instinct to help uncover those aha moments.
With a unique blend of quantitative expertise and qualitative intuition, Tim and Val approach data less like a crystal ball and more as a conversation starter.
Because when you stop chasing “perfect data” and start looking at the bigger picture, you’ll often find fresh angles and new opportunities for growth.
Some of my favorite aha moments from our conversation include:
Show Notes:
Below are links to books, shows, and other inspiring ideas that came up during our conversation.
Books:
Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie Duke
In Your Purse: Archaeology of the American Handbag by Kelley Styring
James by Percival Everett
P is for Pterodactyl: The Worst Alphabet Book Ever by Raj Haldar
Frog and Toad Storybook Favorites
Shows:
Severance Trailer
The Bear Trailer
5
66 ratings
In a world obsessed with big data, robust dashboards, and faster answers, what if the real insight about insights has to do with slowing down and making real connections?
That’s how Tim Wilson and Valerie Kroll approach each project, working with organizations to help them rethink their approach to data analytics and consumer insights. Over the years, their facts & feelings approach has made a huge impact on a wide variety of brands, including Yoplait, Time Warner, Adobe, P&G, Purell, Marriott, Lysol, and more.
Instead of more data, they suggest using less data, informed by better questions and smarter conversations. And even though they have a data-driven approach, they never discount the power of observation or instinct to help uncover those aha moments.
With a unique blend of quantitative expertise and qualitative intuition, Tim and Val approach data less like a crystal ball and more as a conversation starter.
Because when you stop chasing “perfect data” and start looking at the bigger picture, you’ll often find fresh angles and new opportunities for growth.
Some of my favorite aha moments from our conversation include:
Show Notes:
Below are links to books, shows, and other inspiring ideas that came up during our conversation.
Books:
Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie Duke
In Your Purse: Archaeology of the American Handbag by Kelley Styring
James by Percival Everett
P is for Pterodactyl: The Worst Alphabet Book Ever by Raj Haldar
Frog and Toad Storybook Favorites
Shows:
Severance Trailer
The Bear Trailer
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