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Why Differentiation Is So Hard in the Language Services Space And what to do about it
In the language services space, practitioners and clients alike note that many companies sound the same. They use the same tone of voice, describe their similar services in the same way, and list the same differentiators. Yet, when everyone has such similar differentiators, they lose all their meaning.
Read the full article at: https://multilingual.com/?p=211285
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By MultiLingual MediaIn the language services space, practitioners and clients alike note that many companies sound the same. They use the same tone of voice, describe their similar services in the same way, and list the same differentiators. Yet, when everyone has such similar differentiators, they lose all their meaning.
Read the full article at: https://multilingual.com/?p=211285
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