Negative social attitudes towards people who don't have children are nothing new, but with the resurfaced interview from Republican Vice President candidate JD Vance calling Democrats a "bunch of childless cat ladies," the stereotype is back in the zeitgeist. 

Dr Prudence Flowers, Fran Baum and Dr Imogene Smith discuss whether attitudes are shifting and, as we head towards what economists call a ‘baby recession,' whether the decision to not have children will become normalised.