Sign up to save your podcasts
Or
Share Why do we find it hard to cut our losses?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Why do we find it hard to cut our losses?
At some point in our lives, we’re all likely to make an investment, in time or money or effort, which goes wrong. But, when we know we’re in a hole, why do we find it so hard to stop digging? Realising when we should cut our losses is a decision making skill that’s important in all areas of our lives. In this Why Factor Sandra Kanthal examines why we should all learn how to avoid the 'sunk cost' fallacy.
Guests:
Spencer Christian - author, You Bet Your Life
Wandi Bruine de Bruin - professor of behavioural decision making, Leeds University Business School
Dean Yeong - Malaysian writer and entrepreneur
Lior Sheffer – post-doctoral fellow, Department of Political Science, University of Toronto
Christopher Olivola - assistant professor of marketing, Tepper School of Business, Carnegie Mellon University
Claire Gregory – co-founder, The Female Fitness Academy
Presented and produced by Sandra Kanthal
Editor: Richard Knight
View all episodes
By BBC World Service
4.6
182182 ratings
At some point in our lives, we’re all likely to make an investment, in time or money or effort, which goes wrong. But, when we know we’re in a hole, why do we find it so hard to stop digging? Realising when we should cut our losses is a decision making skill that’s important in all areas of our lives. In this Why Factor Sandra Kanthal examines why we should all learn how to avoid the 'sunk cost' fallacy.
Guests:
Spencer Christian - author, You Bet Your Life
Wandi Bruine de Bruin - professor of behavioural decision making, Leeds University Business School
Dean Yeong - Malaysian writer and entrepreneur
Lior Sheffer – post-doctoral fellow, Department of Political Science, University of Toronto
Christopher Olivola - assistant professor of marketing, Tepper School of Business, Carnegie Mellon University
Claire Gregory – co-founder, The Female Fitness Academy
Presented and produced by Sandra Kanthal
Editor: Richard Knight
More shows like The Why Factor
View all
Stuff You Should Know
78,608 Listeners
TED Talks Daily
11,205 Listeners
99% Invisible
26,253 Listeners
Global News Podcast
7,747 Listeners
From Our Own Correspondent
378 Listeners
More or Less
892 Listeners
Newshour
1,066 Listeners
In Our Time
5,475 Listeners
The Documentary Podcast
1,816 Listeners
6 Minute English
1,782 Listeners
Learning English Conversations
1,041 Listeners
The Infinite Monkey Cage
2,079 Listeners
The Naked Scientists Podcast
607 Listeners
Discovery
976 Listeners
The Audio Long Read
846 Listeners
13 Minutes Presents: The Space Shuttle
4,164 Listeners
You're Dead to Me
3,220 Listeners
Americast
744 Listeners
The Rest Is History
15,631 Listeners
Unexplainable
2,310 Listeners
Dish
739 Listeners